Biography
As an experienced eCommerce & Digital Project Manager, Katerina specializes in delivering data-driven solutions with a strong business-oriented approach—believing that what isn’t measured cannot be improved. Currently serving as a Marketing Manager at Rexel Austria, she brings extensive expertise in digital project leadership, content marketing and the optimization of digital strategies.
Her experience includes implementing automated product text generation for webshops, leveraging modern CMS platforms like Shopware & Amplience, and managing large-scale eCommerce relaunches. With a focus on measurable results and efficiency, along with a Master’s degree in eCommerce and Online Marketing, she combines strategic insight with hands-on digital skills to achieve tangible outcomes.
In her Master’s thesis, she concentrated on text automation and Natural Language Generation, deepening her understanding of innovative technologies that enhance efficiency and scalability in eCommerce.
She grew up in Upper Austria and moved to Vienna, where she studied history of art, found her love and home.
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