As part of the Women Talent Pool Programme, WIL Member Cristiana Falcone led a workshop on personal branding, inviting participants to explore how their values, strengths, and leadership identity shape the foundation of their professional presence. The session highlighted how clarity on one’s personal brand can deepen credibility, strengthen purpose, and support a more consistent and authentic leadership style. By reflecting on their leadership signature and engaging in practical exercises such as designing their own “leadership kite,” participants examined how greater self-awareness can guide meaningful impact and more intentional career choices.