For the first Newsletter of the year and almost 10 years after she co-founded WIL Europe, we had the pleasure of interviewing our President, Thaima Samman, Partner at SAMMAN Law & Corporate Affairs. Do you want to know what was young Thaima like? Where she got her inspiration from and what she considers as her greatest strength? Then read our interview!  

You are the President of The European Network for Women in Leadership (WIL), which you co-founded almost 10 years ago.  Could you tell us more about WIL Europe’s mission and what you consider as its best achievement, and how does the organization remain relevant 10 years later?

Our best achievement? We have created a unique cross-European and cross-sectoral platform, that allows women leaders to meet and exchange, learn and grow, expand their horizons, step out of their comfort zone and increase their visibility! WIL Europe currently has more than 300 members across 24 countries, coming from the private, public and academic sectors, who meet regularly in different European cities to discuss topical issues together with high-level speakers.

In addition, in 2012, we also launched our own leadership program (WIL’s Women Talent Pool - WTP program), an 18-month cycle program, to identify, promote and train a new generation of women leaders in Europe. The program includes cross-sectoral meeting and networking opportunities, workshops and training sessions (including online) given by our senior level members or professional coaches. Three cycles later, more than 120 future young women have benefited from the program and are on the path to leadership! The fourth cycle was launched in March 2018 in the presence of the European Commissioner for Digital Economy and Society, Mariya Gabriel, the “godmother” of this cycle.

Last but not least, by featuring and promoting diverse role models and professional achievements, WIL Europe empowers women even beyond the network. This is something that is personally very resonant with me, as inclusiveness of all forms is a value I hold dear. Even if gender equality in the workplace is far from being a reality, real progress has been made, even if uneven, and I am proud to say that we have contributed, at our level, to bringing such change about. Let’s not forget that the idea of gender equality is relatively new. Only 70 years ago, French women had to ask their husbands for permission to open a bank account...

That said, we should never take our rights for granted and stop advocating for them. The former French Minister of Women’s Rights, Laurence Rossignol, once told me that gender-based discrimination is the most difficult type of discrimination to tackle. It is often less obvious than other types of oppression and we may even love our oppressors; they can be our partners, relatives, and friends… and it is not necessarily easy to challenge their belief (and their interest) on the organization of society which is today rather male friendly, or call into question their “authority” or their views on what a relationship with a woman should be.

 In short, this is why our organization remains relevant. By building a close network of women in leadership positions, we provide our members with a friendly place for best practices sharing, opportunities and support and create new opportunities for women at large by showcasing different types of professional success. We also contribute to keeping up social and political pressure to ensure that gender equality remains on the agenda!

Last month, you served as jury member for Inspiring Fifty, a non-profit diversity initiative that named the 50 most inspiring women in French Tech. Promoting role models and making women’s expertise and achievements more visible is also one of the key aspects of WIL’s mission through, for example, our online Directory and the interviews we conduct with our members. Why is increasing one’s visibility important for advancing one’s career?

Due to their tendency to network and promote their accomplishments, men find it easier to move into top leadership roles. Like it or not, executives tend to promote people they know! Therefore, we women need to dedicate 10 to 20% of our professional time to communicating and increasing our visibility, not less, not more. At WIL, we are actively doing this by providing our members with on-line and off-line visibility opportunities, high-level networking events, and speaking opportunities.

That said, even before helping women to promote themselves, we need to make sure that they can project themselves in these roles. Today, women’s choices are not completely free as they are often shaped by gender stereotypes. As I said earlier, at WIL EUROPE, we are trying to fight these stereotypes and to enlarge women’s career choices by showcasing varied and accessible role models. By seeing different examples of life success, women will be more likely to freely choose what they want to do, and hopefully be inspired to make better choices. I fully understand that professional success is not the only type of success, however, all persons, regardless of gender, should be given the opportunity to decide for themselves.

Like it or not, executives tend to promote people they know!
We need to convince women to dedicate 10-20% of their professional time to increasing their visibility.

7 years ago, WIL launched its first edition of the Women Talent Pool programme, a leadership program that aims to train the next generation of female leaders. You seemed yourself to be a leader from very early on, co-founding for example SOS Racisme, a French NGO fighting racial discrimination, in the 1980s. What was young Thaima like and where did you get your inspiration from?

This is a difficult question! I’m not sure that I’m the right person to be asking that question but I’ll try. While I would argue that there is no fundamental difference between young Thaima and the way I am and I think now, most people would probably disagree... My values are the same, but I understand the world better so I’m less idealistic and more pragmatic than when I was 20. Back then, I wanted to change the world and change was necessarily a good thing. Now, I understand that life isn’t that simple and that change for the sake of change isn’t always good, as history has shown us time and time again. I still want to contribute to making the world a better place, but in a different (and, of course, more modest) way and feel very fulfilled whenever I contribute to achieving something that is part of a greater positive change, whether involving gender equality or other forms of discrimination.

Where did I get my inspiration from? Strangely enough, probably from the fact that gender stereotypes had little influence on me as a child. I was lucky to live in a loving family with three children (two girls and a boy), in which gender discrimination was not an issue. My parents placed great importance on education and independence. Whenever I heard sexist comments later in life, they never got under my skin. To make it short, my freedom was a result of the freedom my parents gave me at an age when gender stereotypes are internalized, combined with a natural inclination against all forms of discrimination. Being a part of WIL Europe and its efforts to help women break free from gender stereotypes brings me a lot of personal satisfaction and inspires me to keep going.

My freedom was a result of the freedom my parents
gave me at the age when gender stereotypes are internalized.

 You have extensive experience in Public and Corporate Affairs, having worked in leading international firms such as Philip Morris and Microsoft, before creating your own law firm, SAMMAN Law & Corporate Affairs. What does it take to be successful in a sector that combines relationships with both political and business stakeholders? What do you consider to be your greatest strength as law and corporate affairs specialist?

Being a law and corporate affairs specialist is intellectually challenging but very rewarding, but you do need to be made of the right cloth.

You need to be a good and serious lawyer and a policy/regulatory advocacy expert so that you can zoom in and zoom out, understanding both the technicalities and the broader context you are working in. It is also crucial to remain open-minded. If you are smart and humble at the same time, you will be able to reconsider your knowledge and beliefs and move forward. The wisest people in the world know that they still have a lot to learn, and this is what makes them wise! In my field of work, success is only possible if you can cope with an ever-changing environment and the uncertainties that are inherent to this type of work.

While relationship skills are obviously important, so is being strategic. Creative problem-solving is like designing a computer algorithm. You can’t solve the problem without first having all the elements of the code. But getting them is not enough, you still need to know how to connect them in an innovative way. To draw another parallel with the digital world, while it is important to have the pertinent data, you also need a good algorithm to bring everything together. Needless to say, this is the most complicated part of the process!

To answer your question about my greatest strength, I think it’s the fact that I am as comfortable with political as I am with business stakeholders and am not easily discouraged by obstacles along the way.

To draw a parallel with the digital world, while it is important to have the pertinent data, you also need a good algorithm to bring everything together. Needless to say, this is the most complicated part of the process!

As you know, at WIL, we have the tradition of concluding the interview with a question from Proust’s questionnaire. We have picked the following question for you: What is your personal motto?

I strongly resonate with the quote “It is not necessary to hope in order to act, nor to succeed in order to persevere” (William of Orange).

I believe that you should not be afraid of exploring new horizons! If you fail, you fail! But take it as a learning opportunity! What you should be afraid of is the fear of trying and innovating or, to use Erich Fromm’s words, fear of freedom.

Following our EU Breakfast Debate on gender diversity in the workplace last month, we had the pleasure of meeting one of the key leaders in this field. Catherine Ladousse, Executive Director Communications EMEA at Lenovo, has been pushing for gender diversity for over two decades. She is co-Founder and Chairman of the French women's network “Cercle InterElles”, active WIL Member, and the co-creator of Lenovo’s global diversity program ‘Women in Lenovo Leadership’. Catherine talked to us about her educational background, the role of women in tech, the importance of joining women’s networks, and her New Year wishes. Read the interview to find out more.

You hold a Bachelor’s and Master’s degrees in Literature and Philosophy. How did your educational background help you in your career and why do the humanities still matter in the 21stcentury?

Through exploration of the humanities we learn how to ask good questions, analyse and synthesize a text, and how to think critically. All this helps us better understand what is happening around us. When facing a situation where something is unclear, we learn how to ask the right questions to better understand it.

Working in communications requires you to have the ability to bring your message across with high impact. You need to understand different target groups and know how to adjust your message accordingly. Curiosity, open-mindedness, and adaptability are crucial for this kind of work.

All in all, I can say with confidence that the humanities still matter. In this fast-changing world, it is important to have some solid foundations and the humanities can equip you with good communication and critical-thinking skills that will help you thrive in today’s world. However, this kind of general education should ideally be complemented with some additional technical courses.

In this fast-changing world, it is important to have some solid foundations and the humanities can equip you with good communication and critical-thinking skills that will help you thrive in today’s world.

You have over 25 years of high-level corporate communications experience in leading global companies (IBM, Lenovo…). How has the role of women in tech evolved over the years?

The progress has been relatively slow. For example, in the 1960s, there were more women in computer manufacturing than today. There is a decrease in interest. We do not encourage enough girls to pursue STEM studies, despite all the efforts made by private companies and government initiatives to attract more women to STEM. This makes it difficult to hire more women in these lucrative and exciting industries. Encouraging female students to choose these industries is key to success!

On average, tech companies currently have less than 30% of female employees. At Lenovo, we are currently at 34%! We have a lot of female employees in China, probably because there are fewer cultural stereotypes about these jobs than in the Western world. In Europe, we still have plenty of work ahead of us! 

On average, tech companies currently have less than 30% of female employees.  At Lenovo, we are currently at 34%!

You are a co-Founder and President of Cercle InterElles, a professional network of women in STEM, and an active member of WIL Europe. Why is it important to join women’s networks?

Mentoring is key for helping women increase their confidence. I created my first women network about 20 years ago, when I was working at IBM. The network was led by women but stayed open to men who wanted to participate in our initiatives. While women should be provided a safe space to network, exchange, and grow, it is also important for men to help us create a more inclusive company culture.

Women’s networks allow women to feel part of a community and learn from their peers. They are also beneficial for the companies involved. For example, Cercle Interelles unites 14 women’s networks from various companies in the scientific and technology sector. We exchange best practices and we play a role of ‘think tank” as we try to come up with concrete solutions for the management to get a better gender balance and promote an inclusive culture. If we share our expertise and diverse experiences across our companies, we will go faster!

While women should be provided a safe space to network, exchange, and grow, it is also important for men to help us create a more inclusive company culture.  

What are the best practices you have noticed at Lenovo to encourage gender diversity? What is the secret to your success of building inclusive leadership behavior?

Our company has its roots in China. In order to be able to grow and expand, we had to build an inclusive culture and make sure that people from different backgrounds can thrive in the company. We often say that diversity is the DNA of our company, and we just issued our first report on Diversity & Inclusion, presenting our programmes and our commitment in this field.  

Since the very beginning, we have been focusing on the question of gender. We have thus put in place both internal and external programmes on gender diversity. Internally, we have a variety of programmes for leadership development of our female employees, such as WIL’s Women Talent Pool Programme. On the top of that, we have been working hard on shutting down sexism in the workplace and creating safe spaces for everyone. Invisible sexism is the most difficult type of sexism to avoid when you have such a big gender imbalance. Men tend to form groups among themselves and do not make the effort to include others. In order to tackle this overarching challenge, we conduct an employee survey every year, which allows us to find out how to create a better and more diverse workplace.

At the external level, through our women’s network “Women in Lenovo Leadership (WILL)”, we are partnering with diverse organizations across the world (e.g. the Women’s forum, Women in Africa…) to develop our female talents and get a better gender balance in each position.  Through this network, we try to identify key obstacles for women in STEM and develop strategies for tackling these challenges. Last but not least, we launched a very successful marketing campaign 2 years ago that aimed at attracting more female candidates.

We have been working hard on shutting down sexism in the workplace and creating safe spaces for everyone.

Lenovo is our Women Talent Pool (WTP) Partner. Why do you find this programme valuable for your employees?

Our employees have been very grateful for this opportunity. By nominating them and asking them to be part of it, we give them both the recognition of their talent and the confirmation that we want to develop it even further. In short, the Women Talent Pool programme allows our employees to gain confidence and expand their horizons by learning from peers from different backgrounds. One member of my team has been selected to attend this program, and I have seen some concrete progress throughout the programme: she gained in confidence, improved her ability to speak up, and developed her leadership skills. I am very pleased to have the opportunity to support this initiative, which has been a great success.

The holiday season is quickly approaching, and you may already have some New Year wishes. Do you have any wishes you want to share with our readers?

My wish is to increase access to technology for everyone. Technology can help solve a lot of gender-related problems. Let me give you two examples: women find it more difficult than men to speak up in public. However, they tend to be more active on social media than men. In other words, giving them access to technology enables them to participate more in the public sphere. Technology has also made it easier for women to work from home. Freedom and flexibility allow women to attain a better work-life balance.

Finally, I hope that the young generations will have the skills and the persistence to eliminate sexism. I have three daughters myself and I wish to ensure that we create the world in which girls can pursue their dreams.

There is still a lot of work to do… but we are moving in the right direction!

Technology can help solve a lot of gender-related problems.

To learn more about Catherine, have a look at her biography!

Cristiana Falcone Sorrell is a global leader in media, business, and social development. Throughout her career, she has worked directly with leading executives of multinationals, international organizations, and the media globally. She talked to us about the implications of technology-enabled disruption for the media industry, the importance of international experience, and her ways of giving back to the society. Looking for some inspiration? Read the interview to find our more!

You have extensive experience in the media industry. What are the most exciting trends in the industry? 

I am especially interested in the implications of technology-enabled disruption for the media industry. Content production and distribution have both been transformed by digital technologies and this transformation has resulted in new challenges and new opportunities. Contemporary journalism is facing two major problems, notably collapsing advertising models that supported journalism in the past and declining public trust in media institutions. The traditional advertising-based revenue model that has for long been used in this industry has not successfully adapted to the digital economy. Besides that, people have also lost faith in institutions and traditional media outlets and are increasingly looking for alternative sources of information.

Blockchain could resolve many of these challenges by encouraging new forms of journalism that guarantee transparency and provide a viable revenue model. I am interested in exploring how this technology can be applied in journalism and in the media industry at large. Blockchain has the capacity to enforce payment for content, ensure greater transparency and simplify a more reliable supply chain. If you are interested in the latest developments in this field, you should check out CIVIL, a new initiative that helps power sustainable journalism throughout the world by employing a decentralized model based on blockchain and introducing a new funding model.

Beside journalism, it might help the media and entertainment industry at large to manage its assets from the digital rights management to distribution, micropayment, and royalty management. Both Accenture and Deloitte published on this subject, while MIT and Cambridge offer online classes. It could be all a hype, or it could be the future. As always, the key is in the hands of the industry leaders who have the courage to explore, the power to adapt their old business models, and the ability to challenge current mindsets.

Blockchain could encourage new forms of journalism 
that guarantee transparency
and provide a viable revenue model.

You are also a passionate art collector. What barriers do women face in the arts and how can we support the next generation of female artists?

I am trying to support female artists by investing in female entrepreneurs and artists. Women face more challenges than men when it comes to fundraising. This is why it is crucial to invest in female entrepreneurs and equip them with adequate marketing tools. Even artists need to know how to manage their business!

My support is based on trust! I always try to learn as much as possible about the person I am working with. If you want to truly empower an emerging artist, you have to trust him or her. The role of an artist is to create and not to report. Micromanaging can take away the time and confidence of the artist!

If you want to truly empower an emerging artist, 
you have to trust him or her.
Micromanaging can take away 
the time and confidence of the artist!

An Italian now living in New York, you have studied and worked in several countries. How has your international background and career helped you master leadership skills?

For the past decade I have been living between New York and London and traveling a lot. Due to globalization, the internet, and falling transport costs, people expect to have more face-to-face interactions than they used to. Despite all the opportunities that the digital world is providing, the need for intimacy still exists. When you meet someone in person, you can get things done faster and with a longer-term impact than if you only had a digital conversation. Face-to-face interactions allow you to build meaningful relationships and engage in conversations that are not purely transactional. I hope that women will not be penalized for that and will have the same opportunities as men in this kind of face-to-face interactions.

My international experience has certainly shaped my identity. Despite working and living abroad, I have always kept parts of my original culture. My Italian cultural background has helped me immensely in my career, especially when working in non-Western countries. It has equipped me with positivity, flexibility, empathy, creative yet efficient problem solving. On top of this Italian layer, I have also built my global (I call it ‘Gypsy’) identity. The two layers complement each other and co-exist together. Had I stay in one country all my life, I would not have the same understanding of the world as I do today. Working and living abroad in continent very different from each other: from Latin America to Africa to the Middle East, Far East Asia and of course Europe and the US, gave me the opportunity to meet such a diversity of human beings who have all drastically influenced my way of thinking and inspired me. This made me realize that the more I learn, the less I know. We are one humanity and I think when the astronauts go to space and look down on Earth, they immediately understand that. Even when you build a wall, the wall is useless. 

You also serve as CEO of the Sorrells' charitable foundation, a non-profit that develops pioneering educational models. Why is it important for leaders to engage in philanthropic projects?

The JMCMRJ Sorrell Foundation was set up a decade ago thanks to a donation from my husband and focuses on health, education, and interfaith dialogue with the overarching goal of poverty eradication. Our approach is more “charitable” and aimed at forging partnerships rather than philanthropic. We give grants instead of launching and managing our own projects. Initially, we supported people, ideas, and institutions we were familiar with, mainly in the fields of education and cancer treatment. As we grow, we learn how to be more effective and efficient, we evolve and sharpen our focus!

Our projects are based on trust and the most difficult part of the process is identifying the right people and building long lasting relationships. It is important to trust the people who have committed their lives to improve this world and not micromanage their projects. Constant reporting and supervision are time and resource consuming! However, in several cases, we are directly involved with the management of the organization we have decided to support. Regardless of the size of the grant, we always encourage our beneficiaries to be bold, innovative, creative, and risk-prone!

We recently started a partnership with Tufts University. We set up a research fund for applied research on humanitarian assistance. Our money is used for research and scholarships. For example, we financially supported a professor who had been studying violence in Uganda for about 20 years. She wanted to systemize her research and thank to a grant from the Dignitas Fund she was able to hire a research assistant.  Their work was used during the proceeding of the International Court of Justice when they were asked to testify against one of the generals who perpetuated genocide in the region. Her team was able for the first time ever to provide impartial evidence that clearly showed how the second and third generations had been affected by the genocide.

We always encourage our beneficiaries
to be bold, innovative, creative, 
and risk-prone!

To learn more about Cristiana, have a look at her biography! 

Orange, our Premium Partner, has been a thought leader in the field of corporate diversity and became the first group that received the Gender Equality European & International Standard (GEEIS) certification. We had the pleasure of interviewing our Board Member Line Pélissier, Diversity Director at Orange, who shared with us some of Orange’s best practices and benefits of diversity.

What inspired you to study finance and what made you make a career switch from working in finance to becoming Diversity Director?

Working in finance is interesting because it gives you a great overview of the company, its performance, and its future challenges. It is especially exciting in a big company like Orange, which has many different departments. If you work in finance there, you have the possibility of working in any of those departments and each department faces its own challenges.

Besides that, I really like management. I like talking to people about their hopes and careers. This is why after having worked in finance for many years, I thus took up a more HR role as Orange Finance Jobline Director, to develop and train our employees working in finance. And then I saw a job opening for the Head of Diversity position. Since I enjoy working with people, solving complex problems, and thinking about long term solutions, it seemed like a great opportunity.

Working in finance is interesting because 

it gives you a great overview 

of the company, its performance, and its future challenges.

Orange, proud Premium Member of the European Network for Women in Leadership (WIL Europe), is deeply committed to supporting diversity and workplace equality. Could you share some of its best practices? Which concrete initiatives (flexible working practices, education across the organization to change the workplace culture…) have had the biggest impact so far?

At Orange, we have come up with a diversity policy that includes both individual and collective actions, as we believe that no single action can have a great impact. Instead, it is a sum of actions and initiatives that guarantees success. We have also developed indicators that help us measure our progress.

We believe especially in the importance of creating an environment where our employees have a better work-life balance and are given support and guidance in their professional growth. For example, we have developed teleworking policies and we now have more than 8000 teleworkers!

We have also launched a mentoring program for women with the goal of improving women’s access to managerial positions. On the top of that, we have been trying to address the pay gap issue by developing a unique methodology of data collection and analysis. In France, we even have a dedicated budget to close the pay gap in individual cases.

At Orange, we have come up with a diversity policy 

that includes both individual and collective actions, 

as we believe that no single action can have a great impact.

At Orange, we also do a lot to inspire young girls to join the tech sector. We want to make them explore the broad range of career choices that are available for them and we do so by sending our employees to local schools where they present their jobs and answer any questions girls might have.

We have also realized that women are less likely to apply for job positions that require purely technical skills. They do not see the purpose in having a job that is very technical and ’less meaningful’. It is thus important to develop that ’meaning’ and include it in the job description. When we adapt our job descriptions and explain what is at stake and how they can have an impact, we tend to attract more women!

Last but not least, despite gender diversity being one of the most important pillars, we also have programs promoting equal opportunities for people with disability, sexual minorities, and young people from underprivileged areas.

When we adapt our job descriptions and explain what is at stake 

and how they can have an impact, 

we tend to attract more women.

What role can male advocates and managers play in fostering a culture of diversity and inclusion?

Men also have an important role to play. If men experience the benefits of diversity in their own teams, they might be more likely to actively advocate for diversity. Studies show that diverse teams are more innovative and generally perform better as they reflect the diversity of customers and the diversity of challenges. And by diversity, I mean diversity in terms of age, gender, origin, or disability. It is crucial not only for men but for everyone in the company to understand the benefits of diversity and their own responsibility regarding the evolution of the company. Everyone needs to be on board if you want to bring about change!

Studies show that diverse teams are

 more innovative  and generally perform better 

as they reflect the diversity 

of customers and the diversity of challenges.

As part of its partnership with WIL Europe, nearly 40 Orange Talents integrated our Women Talent Pool programme since 2012. What are the benefits of this programme for your talents?

Our partnership with WIL Europe allows us to expose our participants to the true meaning of diversity. Indeed, the program is very international, giving our talents the opportunity to network with like-minded women coming from different countries and sectors. It also offers very high-quality training sessions.

Our partnership with WIL Europe allows us 

to expose our participants to the true meaning of diversity. 

What are the outcomes of these diversity initiatives and best practices?

Diversity is beneficial for creativity, efficiency, and innovation. Let me give you a very practical example. When the people developing a service reflect the diversity of their customers, they are more likely to come up with suitable solutions for their customers. Imagine you create a service designed by geeks only for geeks; it would certainly have an unfavourable impact on your market share.  Or if you have a disabled person in your team, you are more likely to design appropriate services, and not only for the disabled, but also for the elderly.

I am proud to say that we currently have 36% of women in our company. This is quite encouraging for a tech company where the averages range around 20-25%.

Big companies like Orange are constantly being observed. Managing diversity well and having a positive brand image are crucial for attracting the best talent.

When the people developing a service reflect 

the diversity of their customers, 

they are more likely to come up with 

suitable solutions for their customers.

To learn more about Line, have a look at her biography ! 

Our member Christine Marlet has been working on an initiative regarding the potential of transforming the European Women Forum into a multidisciplinary think tank, with the aim of fostering research and allowing experts to develop new models, tools and methods based on common hypotheses, shared languages and expanded conceptions, which are not possible, or are difficult to achieve, “if each remains within their original area of competence”. Read our interview to learn more about this initiative!

Since 2018, you are the EU Public Affairs and Communications Director of the European Women Forum. Could you tell us more about this organization and how you got involved in women’s issues?

The Board of the European Women Forum in March felt that the forthcoming challenges of the modern society for women needed to be tackled in an innovative way and asked me to shape a new strategy, a vision, mission, and action plan. I accepted the challenge.

I thus started to network and feel how men and women were responding to the idea of establishing a multidisciplinary think-tank for women in a society in transition. In addition, as the idea is ambitious, I have launched a consultation within the network to assess the viability of such a concept. 

The Board felt that the forthcoming challenges

of the modern society for women needed to be tackled

in an innovative way. They asked me to shape a new strategy,

a vision, mission, and action plan.

 I accepted the challenge.

Why do you believe a multidisciplinary approach has become necessary and how will this think tank contribute to the advancement of women in society?

Networks and associations for women empowerment in different fields and sectors are essential. However, these organizations do not have a transversal and holistic approach on what it means to be a woman.

Engaging in a multidisciplinary approach in academic research would allow us to increase awareness about gender biases and stereotypes among both women and men. It would also allow us to address the concept of femininity/masculinity and complementarity between men and women, as well as the major role of culture in gender issues and the relationship between work and productivity.

Multidisciplinarity is important as it means openness to different theoretical, conceptual and, of course, ideological premises. This does not mean that the approach should be eclectic or relativistic: the researcher will have his own hypotheses and assumptions, but he/she should also be open to the arguments made by those who do not think alike.

Engaging in a multidisciplinary approach in academic research would allow us to increase awareness about gender biases and stereotypes among both women and men.

One of the main pillars of this think tank aims at identifying best practices and initiatives which can inspire women and men around the world. Based on your experience, could you share with us some good practices concerning work-life balance solutions and the enhancement of women as role models?

One initiative that I came across thanks to the European Network for Women in Leadership is the film “Dream Girl”, empowering women entrepreneurship with the complicity of partners.

Another initiative in the field of women leadership and empowerment is “Brussels Binder”: under the slogan “No Women No Panel”, that we can also find at the international level through “The GlobalWIN conference”. On YouTube, you also have the channel “Femmes et Pouvoir” that focuses on women leadership.

In the field of work-life balance, I could mention “MAAM, maternity as a master”, which is a digital program that companies buy to transform the parental experience of their employees into an opportunity to develop soft skills that are key for productivity and success.

In the audiovisual field, there are many important films, like “Pentagone Paper” or “Hidden Figures”, that serve as role models. You have books like “Hear me Roar” from Liz Grzyb.

You are a member of the European Network for Women in Leadership. In your opinion, are women’s networks playing an important role and why?

Being part of WIL was essential as it allowed me to find the right events and right people to speak to, and the right place for exchanging ideas. Somehow, I found the energy from the network to launch my own initiative. 

I found the energy from WIL’s network 

to launch my own initiative.

To learn more about Christine, have a look at her biography!

Milena Harito is a French and Albanian citizen whose professional achievements, which cross sectors and international boundaries, have led her to receive the insignia "Chevalier de la Légion d’honneur", by the French Minister for European Affairs Nathalie Loiseau earlier this year. In this interview, Milena shared with us more about her work on public services delivery, digital transformation, and her thoughts on women leadership. Curious yet? Read our interview to learn more!

 

You have dual citizenship. How would you describe your relationship with France and Albania?

 

Living in two cultures has both its challenges and its advantages. I came to France when I was 25 and spent about half of my life in Albania and the other half in France, so I really feel both French and Albanian.

 

Having dual citizenship offers you a unique opportunity not only to live in and understand two different cultures, but also to open yourself up to the whole world and grow as a person!

 

Dual citizenship also comes with some issues. You always miss your country of origin and you must make considerable efforts to integrate into a new culture. But it is worth the effort as belonging to two cultures represent an incredible assent, especially in a globalized world!

 

Having dual citizenship offers you a unique opportunity 

not only to live in and understand two different cultures, 

but also to open yourself up to the whole world and grow as a person!

 

Prior to your political engagement, you held different research and managerial positions at Orange France for more than a decade. In what ways did your private sector background help you succeed in politics?

 

Coming from the private sector, you are used to working in a very practical and results-oriented way. In contrast, you are not familiar with the codes and rules of politics. Indeed, politics is less about results and more about perceptions, relations, connections, and sometimes manipulation.

 

However, my private sector experience was very useful as it gave me the necessary resilience to implement reforms. Public administration systems are still weak in the Balkan countries. When you are a minister there, you do not receive the same kind of support from good civil servants and experts as you do in France, for example. In other words, you must be very committed and hard-working to get things done!

 

In September 2013, you were appointed Minister of Innovation and Public Administration. Could you tell us more about your job and the reforms you managed to achieve?

 

As Minister of Innovation and Public Administration, I oversaw the implementation of important reforms with the goal of modernizing the country: the public administration civil service reform and the improvement of the quality and efficiency of our public services.

 

One of the reforms I led involved the recruitment and the career advancement of civil servants, one of the conditions of the process of integration into the European Union (EU). With the support of the Prime Minister we managed to vote a new legal framework and create a general competition for civil servants, which is crucial to ensure the country’s stability even when political parties change. We also partnered with ENA, the French National School of Administration, to work on the creation of the Albanian school of Public Administration, which is still in its initial phase.

 

I also successfully led a reform to improve the delivery of public services. Surprising as this may seem, the concept of customer care did not exist in the public service. We thus created a series of rules and procedures to introduce the customer care principles. A central agency has been created to ensure that those principles were applied by the public administration everywhere in the country. The reform has successfully improved standards, procedures, and the organization of service delivery. It has fostered a customer-care culture in the Albanian public administration and contributed to our fight against corruption. Our achievements have even been featured in a case study published by Harvard University.

 

Our reform fostered a customer-care culture in the Albanian public administration 

and contributed to our fight against corruption.

 

From September 2017 to May 2018 you served as Prime Minister Advisor on Regional Economic Area of Western Balkans. You now work as an independent consultant in this field. What does your work involve?

 

Last year, the Prime Minister asked me to assist him with a project on regional cooperation in the Balkans.

The project was led by the European Commission and the Regional Cooperation Council (RCC) and aimed at establishing a regional economic area. In short, we tried to establish a common approach to trade, investment, and mobility of professionals. I also managed to bring a fourth dimension, the digital dimension, into this action plan, and create a common digital agenda.

 

The region is comprised of six small countries that are still in the accession process for joining the European Union. In many ways, these countries have very similar problems, including but not limited to the history of war, nepotism, and instability in public administration. Our Prime Minister had a very important role in bringing more cooperation to the Balkans. It was the first Prime Minister who visited Serbia in more than 67 ears! Aleksander Vucic, Prime Minister of the Republic of Serbia, also played an important role in the process of fostering cooperation among the countries in the region. I can say with confidence that this was a beginning of a new era for the regional cooperation in the Balkans, and I was lucky to have had a chance to be part of it.

 

I can say with confidence that this was a beginning of a new era 

for the regional cooperation in the Balkans, 

and I was lucky to have had a chance to be part of it.

 

How would you describe your personal vision of digital transformation in the public sector?

There are many issues in the digital transformation. Some studies show that in the EU countries round 60% of digital projects fail. It is enormous.

 

This is partly due to many people assuming that when a process is digitalized, it will automatically solve all issues. On the contrary, digitalization can potentially make problems even worse because there are fewer people that manage the process!

 

In the process of digital transformation, it is essential to first clearly state the problems you want to solve. This cannot be done by a computer scientist. You need people who know their organizations very well and are motivated to solve problems and then use digital transformation as an instrument. They do not necessarily have to be engineers. Engineers are the ones who are going to implement the project but not the people who understand the inside structures and processes. The people who lead digital transformation of their institutions are called Chief Information Officers (CIOs) or Chief Digital Officers (CDOs).

 

Unfortunately, these are the people we lack the most in both the public and the private sector, for example even the municipalities in France lack them. This is why achieving a successful digital transformation is difficult.

Digitalization can potentially make problems even worse
because there are fewer people that manage the process!

What are the main challenges women face in politics?

 

During the communist era, most women were working in the Balkan countries. This was a key factor of emancipation. Yet, in these countries, men were traditionally the ones who went outside and discuss business while women were expected to take care of their families. 

 

I feel that men in executive position have some sort of a coalition that is governed by special rules and codes of communication. I strongly believe that women need a similar kind of coalition. This is one of the reasons I decided to join the European Network of Women In Leadership!

 

I feel that men in the highest position have some sort of a coalition

 that is governed by special rules and codes of communication. 

I strongly believe that women need a similar kind of coalition.

 

To learn more about Milena, have a look at her biography!

This month, we had the pleasure of catching up with WIL Board Member, Katherine Corich, a commercial pilot turned expert in business transformation and Founder & CEO of Sysdoc. We discussed her career shift and what it takes to lead a successful transformation programme in the 21^st century, as well as her extraordinary charity work in Brazil as Chairwoman of Happy Child International.  Katherine also reiterated the importance of networks such as WIL Europe and shared with us a lesson she recently learned through her millennial employees!

After qualifying as a commercial pilot, you decided to pursue a career in information management and became an expert in business transformation. Why did you make such a career shift and what did you learn from the aviation sector?

Whilst working on an information technology project at the London Stock exchange, I realized that principles completely evident and normal in one industry such as aviation could be used in another such as in global finance.  Principles ranging from stimulation training and learning organisations, the understanding of human factors, black box thinking, to the importance of culture and many more.

In particular, within aviation, we are able to learn from our mistakes by analyzing  the black boxes fitted in every aircraft which records everything leading up to and during an accident or event. This ‘black box thinking’ enables us to  to continually learn and adapt. We send out a notification globally and alter the training and behaviours on this specific area. Not enough organizations adopt this mentality of learning from mistakes and implement  the change globally.

Therefore, I introduced some of the principals and insight of aviation in business to help organizations to be more successful, safer and more stream lined.

Founder and CEO of the highly successful London-based business-systems consultancy company Sysdoc, you have led many transformation programmes across various companies. How do you lead transformation in the turbulent 21^st century?

Recently, we are seeing a global trend – people have become much more open and honest about the state the world is in. They have become more aware that business ethics make sense and profit at any cost doesn’t. If a profit degrades the environment or a community, removes water or pollutes the region, then it is not acceptable business.

Directors and Senior Leaders within companies need to ask those hard questions, change products, services and revenue streams when they notice a negative impact. There is now enough global financing and funding in the world for a company to transform its offerings into a new area and stream of business that is good for the environment and for humanity.

One of the reasons I teach at Oxford University Said Business School is because it allows us to work with the finest leaders from the corporate world with a different way of thinking and encourage them to think about the wider issues and legacy they wish to leave behind. With this programme, and if they are true leaders, they can provide a much greater impact on humanity; we simply need those who are brave enough to lead the change as at this time, the impact is needed more than ever.

If they are true leaders, they will be able to provide
a much greater impact on humanity, and at this time,
the impact is needed more than ever

Alongside running your business, you have been involved in charities and you are on the board of numerous organizations, including the NGO Happy Child International, founded by WIL Member Sarah de Carvalho. Why did you become such a philanthropist and how do you think you can best help the charity sector?

I became a philanthropist because I believe it is a natural pathway for entrepreneurs. When one has had the privilege of running a strong performing company, then it is natural to give back!

We have always been a generous company and we pride ourselves of being one of the first to have many female senior leaders and practices that attract younger mothers! However, we wanted to improve our generosity from simply donating money to making a real difference by using our skill sets as a team to make the greatest impact.

This is what led me to becoming the Chairwoman of Happy Child International. One of the Charity’s main focus is of rehabilitating and reintegrating young girls and sometimes boys in Brazil, of the ages 11-13, whom have been prostituted on the streets, become pregnant and are now living on the streets. The charity rescues them and begins the often three to four-year process of learning to love themselves and their baby as well as other basic skills necessary for their integration back to their family life.

We also work via our It’s a Penalty campaign with the Brazilian and other governments to focus on why the young girls are prostituted in the first place and who is responsible. Through our research, it is mostly foreign workers and visitors attracted to their cities by big sporting events. We have lobbied governments in the lead up to events, assisted police and social services throughout the event, set up help lines and raised awareness of the problem. Our impact has been enormous as we have been able to reach hundreds of millions of people, with tangible impact such as working with the police to identify and  shut down brothels near major sporting venue, received thousands of calls to our help line and changed legislation for the criminalization of abusers abroad.

Using our skills along with our money, we are much more powerful than a few donations could ever be.

When one has had the privilege of running a strong
performing company, then it is natural to give back!

You are also a Board Member of the European Network for Women in Leadership (WIL Europe), which has been acting over the last 10 years as a platform where senior-level women can meet and exchange, network and support each other. Why are such networks important and what changes in attitudes and policies are still needed to facilitate women’s professional advancement?

As a leader you are a trailblazer, you have broken through the mold and found a way to the top of what you are doing. Many refer to it as ‘breaking through the glass ceiling’. In my personal experience, most of the women leaders I have met have stated there might have been glass ceiling, they simply never noticed it.

To be a leader you must be brave and have the capability, courage and talent to just say ‘I can do it’. You build the great relationships and team along the way but arriving at the top can be lonely and this is why leadership networks are so vital. The networks of incredibly talented ladies such as WIL Europe give us the ability to collaborate, share ideas, share best practices, support each other and celebrate each other. It is great to be amongst other leaders who want to change their company, organization or the world in such a positive way.

The networks of incredibly talented ladies such
as WIL Europe give us the ability to collaborate, share ideas,
share best practices, support and celebrate each other.

At WIL, we strongly believe that leaders are constant learners. What is the latest lesson you have learned in your personal and/or professional life?

I completely agree with your statement! I learn something new every single day!

The most recent lesson I have learned would be yesterday evening. I brought together all the millennials from one area of our business together to discuss mental health in the consulting industry, as I believe that as a company and human beings we need to constantly evaluate the environments we work in.

Millennials are trying to find their place in such a connected world through social media, new technologies every day, a world where money is a constant struggle and of course for British millennials, the impact of Brexit.

Therefore, I asked them how we are going to shape our mental health strategy, as we all experience bad physical and mental days at some point. I wanted them to feel in a safe environment, so we would be able to trial the strategy through building a support for each other, to call on one another, call on a colleague or the wider services to solve the problem through the network in place. The team needed to know the distress they feel regarding all the problems are valid and real and we will find a way to address them and through this, the team were willing to work hard to find the greatest strategy!

We had the opportunity to interview our WIL Member Despina Anastasiou, Regional President for Dow in Central Europe and President Dow Hellas A.E., an industry leader in advanced materials, industrial intermediates, and plastics businesses delivering a broad range of differentiated technology-based products and solutions to markets such as packaging, infrastructure, and consumer care. Despina is a chemist by training and has been working for Dow for the past 28 years. She is deeply committed in supporting the advancement of women to leadership positions and in creating sustainable communities around the globe.

After completing your PhD thesis on organometallic chemistry, what made you branch out from research and start working for Dow in the private sector?

While working on my PhD thesis, I enjoyed the camaraderie of being part of a research team, but I wanted to branch out from laboratory work, yet still be linked to innovative technology. A friend’s accounts of the diverse opportunities for professional growth he had been exposed to within Dow Chemical (Australia) caught my attention. I approached Dow and joined the company two weeks after I submitted my thesis.   

You are an Australian of Greek origin and you have worked in both Asia and Europe. How has your international background and career helped you master your leadership skills?

I started in the technical services for ANZ and after two years, this role was expanded to the Asia-Pacific region. Having a graduate diploma in Japanese language and an understanding of the cultures across Asia Pacific helped me enormously, as did my PhD. In Asia, formal education is highly valued, and although there were not many women in my field at this time, our customers were very receptive to what I had to say.

The reason I joined Dow is because Dow invests in people, and not a day has passed where I haven’t learned something, and something of transferable value – if not about our customers and markets, about my team and myself.  My personal motto is to be the best that I can be, and I genuinely believe that when you stop learning, it’s time to go. 

I like change.  I like challenges and I definitely seek out opportunities and projects with the view to continue developing and growing.  My company has been very receptive in supporting this growth, which has enabled me to broaden my skills and ascend to more senior roles in business and market

development, channel and distributor management, sales, marketing and strategy development.

I’ve always gravitated to coaching and mentoring but more recently have formalized this both within Dow and externally, not just for women, but for all; across all education levels with a particular focus on STEM and Leadership skills.  In short – none of us turn up to fail, yet not enough effort is allocated to guidance early or when it’s needed most. 

The reason I joined Dow is because Dow invests in people,
and not a day has passed where I haven’t learned something,
and something of transferable value.

You have been a WIL member for over three years, and Dow will be supporting our 2018 Annual Gathering in Warsaw; how important do you believe is the promotion of women leadership and how is Dow tackling this matter?

As a proud WIL member, I’m deeply engaged in supporting the advancement of women to leadership positions and regularly join international panel discussions to talk about the importance of promoting gender parity in the workplace. When we respect the diversity of our workplace, we create an inclusive environment where everyone can perform to their highest potential.

At Dow, we are committed to building a vibrant, diverse and talented employee base — investing in each employee’s growth and development as part of Dow's inclusive global community. We value the differing experiences, backgrounds and perspectives our employees bring, and rely on those differences to fuel innovation.

Dow’s strategic focus is to help Dow women grow their skills for today and prepare for the future’s unique market challenges.  For more than 20 years, Dow’s Women Innovation Network – one of our eight employee resource groups – has provided a framework for Dow women around the globe to share experiences, find mentors, seek professional development and gain access to senior leadership.

When we respect the diversity of our workplace,
we create an inclusive environment where
everyone can perform to their highest potential.

Apart from gender equality and diversity, how is Dow committing to CSR?

Corporate Social Responsibility is an integral component of Dow's identity.  Dow is committed to identifying, understanding and addressing society’s most pressing challenges and determining how the company can help provide solutions to create sustainable communities throughout the world. 
As part of this effort, Dow looks for solutions to enable economic development, sustainability, and education that lead to socially healthy and resilient communities, while also supporting and furthering business success, in alignment with the company’s 2025 Sustainability Goals.  Dow’s holistic approach promotes relevant, long-term change for communities by engaging in integrated solutions and cross-sector collaborations.

Dow’s Global Citizenship efforts are multi-pronged and focus on education, workforce development, hunger, water resources, substandard housing, energy efficiency, and poor health. Dow focuses these efforts within two strategic commitments: Building the Workforce of Tomorrow and Innovating for Global Solutions.

Through Global Citizenship, Dow puts its commitment to advancing human progress into action. Dow is a catalyst for positive change around the world.

Dow’s Global Citizenship efforts are multi-pronged and focus on education, workforce development, hunger, water resources,
substandard housing, energy efficiency, and poor health.

If you had to recommend a book or paper to our network what would that be?

I recommend, Carla Harris, “Strategize to Win” and if you cannot make the time to read the book, definitely view the various videos of her talks and especially note her messages on power and  “relationship currency”.

Biography

Dr Despina Anastasiou is Regional President for Dow in Central Europe. In this role, she is responsible for leading Dow’s operations across the Central European region with a particular focus on exploring and driving business growth. She is a member of Dow’s European Leadership team, the European Women’s Innovation Network and Sustainability Steering teams and a board member for both the American Hellenic Chamber of Commerce and the Hellenic Association of Chemical Industries.

Despina joined Dow Chemical Australia in 1990 and in the years that followed, she has held diverse roles of increasing responsibility in Market and Account Management, Business Development and Business Leadership across a broad range of products, markets and countries, including a three year assignment in Shanghai China. In late 2013, Despina was named President for Dow Hellas relocating to Athens, Greece with her family and was appointed to her current role of Regional President Dow Central Europe on March 1, 2016.

Despina attended Monash University in Melbourne, Australia and holds a B.Sc. (hons) and a Ph.D. in Chemistry. She also holds a Graduate Diploma in Japanese language from Swinburne University. Despina and her husband Peter live in Athens Greece and have three sons.

Valérie Ferret is the new Vice President of Learning Experiences (Education) at Dassault Systèmes, Number 1 in the top 100 most sustainable companies in the world. WIL had the pleasure to interview Valérie and discuss her leap from Legal Counsel to the French-American Chamber of Commerce, to working in the private sector. We also discussed the importance of remaining sustainable at heart, the need for more women in tech and the importance of networking inside and outside of the WIL community!

What prompted your career change from legal counsel in a Law Firm to working as Public Affairs and Sustainability Manager at Dassault?

After graduating from Law School, I worked as Legal Counsel from 2002-2006 before moving to the United States. As I realized that my degree in Law would not be that useful for an American market, I began networking and eventually became Director of the French-American Chamber of Commerce. In this role, I was responsible for advocating the French Business community to both the French and local government.

Whilst working at the Chamber of Commerce, my knowledge of technology was limited. However, a presentation from Dassault Systèmes convinced me of the importance of bringing good to society through technology and I decided to make the change to the corporate world.

So, to answer your question, my career change was driven by meeting new people, extending my horizons and being open to new opportunities!

I was convinced of the importance of bringing good to society
through technology and made the change to the corporate world

In January 2018, Dassault was named no1 in the top 100 most sustainable companies in the world by Corporate Knights. (See here) As Public Affairs & CSR Manager, how did you and the company implement the Dassault Systèmes’ vision of Corporate Social Responsibility?

When I Joined Dassault Systèmes in 2008, as manager for Public Affairs & CSR, my mission was to expand and nurture the global influencer’s network to position the company as the best partner for sustainable innovation. It was a time when Dassault Systèmes had redefined its purpose to provide business and people with virtual universes to imagine sustainable innovations. Therefore the CSR mission was not one of a dedicated organization but the company purpose.  This was a very visionary approach, and I was exciting about leading a cross-organization project.

Achieving Number 1 ranking is a recognition that this approach to sustainability is successful, not only in terms of social and environmental impact but also of our overall performance as this ranking relies on the computation of many different indicators, including innovation, financial and fiscal ones.

To achieve this high ranking, we have put into place a robust environmental process to assess and mitigate our environmental footprint, as well as strong policies on our social indicators such as the promotion of women in the company.  

Do you believe that the 4^th industrial revolution is a sustainability revolution?

Definitely! More precisely, we refer to this as the Industry Renaissance as it is about the total redefinition of the industry rather than the rebirth or optimization of the existing one. In other words, not only should the focus be on digitizing the industry but on inventing a whole set of solutions with new means of production for new categories of consumers. We call them experiences in Dassault Systèmes.

For example, the Industry Renaissance will most likely bring a whole new mobility experience (car sharing, connected vehicles…) and the digital world allows for the new definition of models to be sustainable by heart.

At Dassault Systèmes, we have a start-up accelerator and incubator, the 3DEXPERIENC Lab, which provides start-ups with the 3DEXPERIENCE platform, making it feasible for them to design their products and giving them the ability to grow as a company. We have great examples of start-ups which thought about their concept as sustainable innovations such as “L’increvable”. This company does not produce a washing machine, but a personalize washing experience with a machine built to last the longest possible time. It was built on the circular economy principles. There is also a generation effect with the willingness to shake up and disrupt the existing models.

Two years on from the Paris agreement COP21, how successful do you believe it has been since its introduction? And has it unlocked new opportunities for business?

There are two ways in which a sustainable model can emerge. The first is a pro regulation approach, such as the Paris agreement, which is a belief that we will bring the right constraints in order to foster innovation. The second approach is through a market approach, consumer-driven.  

Currently, countries have not reached the collective commitment they made, as we still sit between 3-5 degrees rise and some countries are backing out of the commitment. To bring all the countries back together in agreement is a long process. Therefore, I strongly believe that we should focus on providing people and innovators, with the right tools, skills, and mindset to bring disruptive experiences to the market which will be sustainable innovations.  

Eventually, we won’t need the Paris agreement, once we’ll have an innovation on renewable energy storage which will be competitive.

We currently have a unique opportunity to define the models for the future, we need to put the right efforts on research and innovation for sustainability.

We need to ensure we have people who want to innovate,
with sustainability at the heart of the model.

 As a member of WIL for over 7 years now, how important do you believe is the promotion of women and overall diversity within a company?

It is VERY important. All over the world the position of women is still low within society, yet we realize that no country can lead with only one half of society. It is not about promoting women for the sake of promoting women, it is about a society working together be it in an organization, enterprise, company, NGO’s with all talents to solve the global challenges ahead of us.

Working for a Tech company, I know how much of a challenge it is to hire women. When we recruit from top Schools, there are less than 15% of women graduating making it more difficult to find the balance!

As Engineers, we want to solve issues and solve challenges
and for this we need all of society, men and women.

What I most appreciate as a member of WIL is the opportunity to meet and exchange with women who come from very different sectors, allowing us to learn from one another, go outside the boundaries and scope of which we are used to, and come up with new and innovative ideas!

Biography

Valerie Ferret is VP of Learning Experience (Education) at Dassault Systèmes. Her mission is to connect education and industry on the 3DEXPERIENCE platform, to provide the right skills and right mindset for people in the Industry Renaissance.

Valerie Ferret joined Dassault Systèmes in 2008, as Public Affairs and CSR manager. In 2012 she became Public Affairs and Sustainability Director. She was responsible for developing the global influencer network to promote the company vision to provide businesses and people with 3DEXPERIENCE universes to imagine sustainable innovations.

Valerie started her career in France in 2002 as legal counsel. Two years later, she joined a fast-growing private postal services operator in Luxemburg to create the in-house legal function. In 2006, she moved to the US and became Executive Director of the French-American Chamber of Commerce in Boston. Valerie holds a law degree from University of Montpellier.  She is married and proud mother of two children.

For this month’s interview, we have had the pleasure to meet WIL member Isabella Lenarduzzi, a committed feminist, entrepreneur, gender equality expert and the founder of the social enterprise JUMP, «Promoting gender equality, Advancing the economy». Since she was a child, Isabella has always wanted to make an impact in society, and after many years as a social entrepreneur, she decided to use her personal and professional experience to specifically help other women reach their full potential and autonomy.

Our first interview with you was in 2009, just a few years after you created JUMP, which has become a leading international social enterprise. Could you tell us more about JUMP and how it has evolved over the years? Did its mission and activities change with the society’s developments with regards to gender equality?

I created JUMP in 2006 in Brussels, which later opened in Paris and Lyon. Over the years, I realised that in order to close the gap between women and men, working with women is not enough: we also need to work with companies and with men. Corporate culture is indeed too often masculine, leading women to adapt to specific behaviours, values and ways of working. This is why men must understand that gender equality is not only a women's problem and must commit to also contribute to trigger change.

Our headline thus went from "JUMP for active women” to "JUMP promoting gender equality, advancing the economy": by transforming the corporate culture in a more inclusive one, we can change the rules of the economy, and by changing the economy, we can then change the world.

 ‘Corporate culture is indeed too often masculine,
 leading women to adapt to specific
 behaviours, values and ways of working’

Before creating JUMP, you had a long career as a social entrepreneur. How did this will to change the world get started and why did you decide to work specifically on the issue of gender equality?

Since I can remember, I have always wanted to change the world by bieingan activist or a political leader. At University, a colleague of mine who was already an entrepreneur asked me to launch a magazine for the campus. This initiative ended up being hugely successful and became a company of more than 50 employees, later sold to a big multinational. This experience led me to believe that also as an entrepreneur, I could have a positive impact on the world.

I decided to work specifically on the issue of gender equality after reading a book by Paule Salomon, entitled "La Femme Solaire", which made me realize how powerful a woman could be if she combines her masculinity and femininity. Until then, I had only exploited my masculine side and tried to hide my feminine one, as I thought it was not needed to be considered as a leader, or even severely judged in the professional world. I decided to embrace my femininity entirely and to support other women in doing so and in reaching their full potential.

Is this why you associate JUMP with the pink color, usually depicted as a “girly” colour?

Exactly. I faced tremendous resistance when I chose pink to represent my company, especially from women, but I decided to pursue this decision because I strongly believe that women and men alike should embrace their femininity and that pink should thus be seen as a business colour like any other.

Using pink is a statement that we no longer have to hide our femininity and adapt to the dominant leadership style and that on the contrary, we can be feminine and powerful at the same time!

Using pink is a statement that we no longer have to hide our feminity
 and adapt to the dominant leadership style!

What do you think are the difficulties women face when creating their organisation?

Most of the time, women are less likely to open a company, or an organisation compared to men. Women certainly want to thrive in what they can do best, but they are also financially risk-averse and want to have a good work-life balance.

At the same time, self-employed women globally earn half of what men earn for the same job,  but take charge of more than 70% of all unpaid work (domestic and family work). Being financially vulnerable, they are less likely to open their organisation and take such a risk that could jeopardise the balance of their personal life (meaning family, children...). 

I believe and strongly advocate that women and men are equally capable of founding their own organisation and succeed in doing so if they do not lower their professional aspiration and pursue a filed they are really passionate about and want to be unique.

What are the key messages that you share with organisations that want to promote women in leadership roles and leverage female talent?

One of our key messages is that by having better gender balance in decision making positions, companies will obtain better innovation strategies and then reach higher level of success in the market. Gender diversity is thus strategically crucial for companies!

Another strong statement is that the way women are perceived in companies has to change. For example, when a woman asks for a pay raise, she is often seen as overly ambitious and, in some way, arrogant (“bossy”), whereas a man in the same situation is seen as a hard-working leader. Therefore, a substantial cultural shift in companies is needed so that women and men’s behaviours and actions stop from being perceived differently!

Gender diversity is thus strategically crucial for companies!

Where do you see JUMP heading to in the next five years?

My objective is to push even further our mission so that more companies become fully inclusive.  Spreading our mission would mean that we can impact the society in which we live even more and trigger a cultural shift.

We are thus planning to broaden our horizons and open more offices around Europe, such as Germany, still bearing in mind that different approaches are needed because there are substantial cultural differences between countries and cities in the way women are perceived.