Meet our Members
Interviewed by Hanna Müller
Petra De Sutter is not only a Member of the European Parliament, but also a professor of gynecology, and former head of the Department of Reproductive Medicine at Ghent University Hospital. Her political credo: Do not take the progress on women’s rights for granted. Learn more about our new Member in this interview!
Prior to your career in European politics, you worked as a gynaecologist and fertility expert. What made you take the leap into politics and how has your unique background influenced your political activism?
Since 1987, I have been a gynaecologist and a specialist in reproductive medicine. I went through purely scientific work in the lab, through the clinic and then ethics, which finally brought me to politics. I was a member of ethical committees and advisory boards giving advice to the government, public authorities, and ministers; they did not always follow my advice and I realized that decisions are, in reality, made at the political level.
My work has always been directly related to environmental topics, such as endocrine-disrupting chemicals: a group of chemicals that damage hormones and can lead to infertility, cancer, and autoimmune diseases. In addition, I have always been intrigued by social justice, solidarity, human rights, discrimination issues, equality, and as a gynaecologist obviously gender equality. If you combine these topics, you have half of the program of the Green Party.
As a scientific expert, in 2014 I joined the list of candidates for the European Parliament elections. A little later, I became a candidate for the Senate with a half-time mandate, which allowed me to combine my political interest with my work at the hospital and the university. Finally, I ended up in the Parliamentary Assembly of the Council of Europe, which is an institution older than the European Union (EU) itself. After those first exciting steps into politics, I am at the European Parliament today working on the internal market and consumer protection and also on health, environment and social rights, which brings me back to the protection of workers against chemicals. As you can see, it has been a logical career path.
You are the first Green Chairwoman of the Committee on Internal Market and Consumer Affairs (IMCO). Could you tell us more about this Committee and the current Green agenda?
A current area of concern of this committee is consumer protection. There is a lot of spam, unfair prices, and faked or unsafe products coming from outside the EU that you can buy on Amazon or other platforms. All these emerging technologies like artificial intelligence must be human-centred, which means that there needs to be accountability behind every application, be it self-driving cars or medical diagnostics.
We also work on topics such as consumption, goods production, circular economy, waste management, and the right to repair. For example, we want to reduce plastic and electronic waste, introduce universal chargers for cell phones or other electronics, and increase the lifespan of the products we use. Citizens should be able to decide whether they want to buy a television set for 1000 € with a lifespan of ten years and another one for 300€ that will break in two years.
We also support the circular economy which is currently emerging. The commission has already proposed a few topics in the framework of the Green Deal such as the zero-CO2 emission target for 2050.
You defend sexual and reproductive health of girls and women and are part of the group MEPs for Sexual and Reproductive Rights (SRHR). How can we empower girls and women in this area, and what are some key policies you are fighting for?
Working on reproduction issues for more than 30 years, this is a crucial subject for me. Everybody should have the right to decide for him or herself how many children to have, with whom, when and how. It is a matter of human rights, much broader than just sexuality and reproduction, and it touches especially upon women’s rights.
Empowering girls and women all starts with education. We must make sure that girls go to school, that they are not married when they are 13 and have three children by the age of 18. We must ensure that women are independent and can take care of themselves.
There is still a lot to be done, even in Europe because of the ideological battle and the counter reaction that we have seen growing in the past years, which is now very active and organized and goes back to the traditional norms and values of men. This patriarchal idea is indeed currently growing in Europe, mainly in the politically extreme right movements, but also in other very conservative reactionary groups that are politically present at the European level and getting support from the US and Russia.
That current movement is a growing concern and we must be aware. At the UN level, language is changing: what we did 25 years ago concerning international treaties on women’s rights would not be possible today. Many countries have taken a very conservative discourse. Even the EU, which has always been a champion in that domain, is now more and more silent because the EU speaks with one voice at the UN level. Under the influence of countries as Poland, Hungary, Romania, and Slovakia, there is a lot of pressure not to be too progressive and advanced on topics like SRHR.
Everybody has the right to decide for him or herself how many children to have, with whom, when and how.
2020 has been a year of unprecedented turmoil and change. How can we keep conversations focused on ecological transition and a socially just society amidst the COVID-19 pandemic? Are you optimistic for the future?
Yes, I am, and I will tell you why: even the European Commission and most member states in the EU declared that we will have to consider the ambitions of the Green Deal to recover from the current crisis. If your house burns down, and you must rebuild it, you will not rebuild it with the materials and methods of 30 years ago when it was first built. You will build it with an eye towards the future, in a sustainable way. This is a message that most member states, industries, and entrepreneurs understand.
Now is the time to make decisions respecting the green transition. It is an opportunity, not a problem. This Green Deal should be the core, the skeleton, the guideline for economic recovery.
The same holds for digitalization. It is very important for the European Commission to go digital. If we have learned anything from the crisis, it is that we must invest, give people reliable internet solutions and think about remote work in a more structured way for the future.
Now is the time to make decisions respecting the green transition. It is an opportunity, not a problem.
You are a strong advocate for the LGBTQI community in Europe. Do you think that European politics are becoming more inclusive and tolerant?
I am not positive; but I am an optimist. One the one hand, there are a lot of things heading in the right direction: two years ago, Ireland decriminalized abortion. On the other hand, Poland is making access to abortion more difficult or even tried to ban it during the COVID crisis. There are still many Eastern European countries where domestic violence is tolerated; and Hungary is not teaching gender studies at their universities anymore.
Sometimes countries move forward, and sometimes others try to move backwards. The overall outlook is still encouraging. However, my main message is “let's not fall asleep.” The world needs to understand that maybe one day things could change for the worst. Who knows what political forces will be dominant in the future? If political forces further to the right take majority, they are likely to immediately attack a lot of treaties, liberties, and rights that we have been building for the last 30 years.
So never think that our rights are permanent and that we can rest secure and go to sleep!
Let's not fall asleep: the world needs to understand
that maybe one day things could change for the worst.
As well as your extensive work in European politics, you are still a professor of gynaecology at Gent University in Belgium. How do you juggle your many different roles, and more importantly, how do you make time for yourself?
I have learned to understand what is important and what is not and if I believe in something, I will go all the way. But I also know my limits, both physically and mentally. Occasionally, I need some time off, take some quality time with my partner, be out in the nature, playing the cello, meditating and I have been doing yoga for years. Meditation brings a lot of order to my thoughts.
I am very privileged to do things that give me energy and that bring a sense of responsibility to my life. I live in the here-and-now, leaving the past in the past, and what happens tomorrow for tomorrow.
What do you consider your greatest achievement?
I do not think about great achievements or ambition. I hold a lot of degrees and prizes, but it is all very relative. I understand that tomorrow everything can be gone, and everybody has forgotten about you.
I just want to do what I believe in and inspire those around me. If I can help, give answers, or tell someone where to turn for help, that is an achievement. That is what I have been doing as a doctor with my patients, every couple, man or woman. Getting a card with a picture of their baby makes me happy. That is my passion, my vocation. I am trying to do the same in politics.
If I can help, give answers, or tell someone
where to turn for help, that is an achievement.
Interviewed by Hajar El Bakara
Our premium partner Orange is leading the way towards corporate diversity, inclusivity, and gender equality. This month, we had the pleasure of interviewing our Board Member Delphine Pouponneau, Director of Diversity & Inclusion for the Orange Group.
We discussed her work and her contribution to the development of an inclusive artificial intelligence and to promoting more gender diversity in data and AI related jobs. Delphine also shared with us her insights on Human Resources management during the Covid-19 crisis and reiterated the importance of networks such as WIL Europe.
In April 2019, you were appointed Director of Diversity & Inclusion for the Orange Group. What are the most important decisions that you have had to make? What would you like to improve?
In an open, complex and competitive labour market, and to meet the technological, societal and environmental challenges that the world is facing, companies need to include diversity and inclusion ambitions in their priorities.
My mission is to design and coordinate the deployment of the Group’s diversity and inclusion policy in France and internationally, which means: constantly questioning our practices, to give men and women the same opportunities; striving to build an inclusive environment and helping our clients to confidently navigate the digital world.
Last year, we signed a global agreement on workplace gender equality, demonstrating our commitment to employee diversity and equality in the 26 countries within Orange’s footprint. This year, on April 21, together with the Arborus endowment fund, we launched the international charter for inclusive artificial intelligence, in particular with a view to promoting women in digital professions.
More generally, we are also working on initiatives with non-profit organisations to promote equal opportunities, support the professional integration of the most vulnerable people, and encourage digital inclusion.
Companies need to include diversity and inclusion ambitions in their priorities to meet the technological, societal and environmental challenges that the world is facing.
In July 2019, Orange signed a global agreement with UNI Global Union on workplace gender equality. What concrete measures has this agreement led to and how are you adapting them to the different challenges and contexts in each country?
Orange is an international group present in 26 countries. This agreement is the first of its kind amongst CAC 40 companies and in the telecommunications sector, and covers three areas: workplace gender equality, work-life balance, and combatting discrimination and violence.
We have set ourselves several objectives to achieve by 2025, such as improving the gender diversity of teams, especially in technical professions, and achieving a proportion of women in management bodies of 35%, etc.
The implementation of this agreement relies on a structured dialogue and on the active participation of all stakeholders. We created local diversity committees to review current situations and define an action plan that is adapted to the local context. Action plans will be tracked over time, in collaboration with unions and staff representatives.
We also focus on getting our offices around the world certified by the Gender Equality European & International Standard (GEEIS) label.
On April 21, Orange and Arborus launched an international charter for inclusive artificial intelligence. What are the companies that sign the charter committing to, and what issues does their commitment address?
Artificial intelligence (AI) is an excellent driver of progress and an opportunity for reducing inequalities, so long as it is designed inclusively. The aim of the charter is to create a framework of trust because the potential of AI can be fully realized only by designing, deploying and operating it in a responsible and inclusive way.
The commitments made in this charter address three major issues:
We hope that many companies and institutions will sign this charter, which is an initial step towards the introduction of the GEEIS-AI label.
We also support the initiative taken by Institut Montaigne called “Objectif IA” to introduce at least 1% of the French population to the fundamental aspects of artificial intelligence.
The potential of AI can be fully realized only by designing,
deploying and operating itin a responsible and inclusive way.
Orange has been a partner of WIL for over 10 years. Many of your female executives are part of our network and, every year, 10 of your talents join our leadership programme. Why is it so important to continue to support us and to take advantage of the opportunities our network provides to senior executives at Orange?
Orange promotes the development of many networks, within and outside the company. Today, at Orange, fifteen internal networks are active in a dozen countries worldwide with over 6,500 members, both women and men.
WIL Europe is a wonderful opportunity to exchange with talented women, create networks, gain access to different cultural and professional environments. It also gives us the opportunity to offer our young talents a leadership programme and help them boost their career by meeting Europe’s elite in the political and economic spheres.
WIL Europe is a wonderful opportunity to exchange with talented women, create networks, gain access to different cultural and professional environments.
In this time of crisis, women working at home also often have to deal with a greater workload due to the increase in household duties. How can a company guarantee work conditions that foster gender equality whilst protecting work-life balance?
This health crisis is highlighting the inequalities in our societies.
Managers and executives can work remotely but many employees are forced to expose themselves to the virus to go to work. This is notably the case of women who are on the front line dealing with the pandemic (healthcare, cleaning, etc.). With the lockdown and the closing of schools, the added load of teaching children full-time often borne by women on top of the usual domestic chores, regardless of whether they work or not.
While working from home has become a well-established way of working over the past few years at Orange, we have been forced to review our practices, especially the requirement to be physically present at the workplace two days a week.
To support our employees, we have communicated online training courses such as “Working remotely together.” Or “How to work from home”. We have also reminded everyone of their right to log off out of working hours and introduced customised support for people with disabilities. A confidential hotline is also available for Orange employees in France with 24/7 support from independent psychologists, doctors, social workers, and local HR managers if required.
Still regarding the coronavirus crisis, many examples of female leadership are emerging in countries such as Germany, Finland and New Zealand. These female leaders offer an interesting alternative to how power is exercised. In your opinion, what can we learn from them?
These women have handled this health crisis by deploying a strategy without procrastination, with an open mind, determination and empathy. Forward-planning, pragmatism and responsiveness are also key to effective management. They also talked directly to the population without mentioning the word “war” …
I don’t know if we can conclude from this that women handle crises better but more egalitarian societies, focused on the common good and where men and women are in positions of power, work better.
More egalitarian societies, focused on the common good and where men and women are in positions of power, work better.
In your opinion, what will the post-covid-19 world look like?
The health crisis will probably go hand-in-hand with an economic and social crisis. Companies have a social and environmental role to play if we want to avoid rifts in our societies and can no longer operate in a vacuum without caring about potential social inequalities.
That is actually the aim of our mission, i.e. making digital technology accessible to everyone in a responsible way. We can see how the internet and telecommunications networks are essential tools, especially for education, access to healthcare, and to maintain social relationships.
We are currently living in a sort of ‘freeze frame’. It is probably the right time to design a more cohesive and ecologically-viable society.
We are currently living in a sort of ‘freeze frame’.
It is probably the right time to design a more cohesive and ecologically viable society.
Interviewed by Laura Packham
Helping to shape the world of business in Europe, Nathalie Berger has spent the last two decades contributing to the European Commission. In this interview, Nathalie shares with us more about her role in managing the European economy in the face of financial crisis and coronavirus, as well as her thoughts on leadership and the ‘double-glass ceiling’ in the banking industry.
You began your career as a lecturer and freelance consultant for a banking group. What drove you to join the European Commission in 2000 and what has kept you there 20 years on?
Since an early age, I have been very interested in international organisations, peace-making, integration and co-operation. When I was in Strasbourg, I was a very active member of The European Movement. Then I had the opportunity to join the European Commission and thought that it could be the best place for me to make a contribution.
Since then, it has been a fantastic experience! There have always been very interesting and fascinating opportunities, and it has allowed me to go toward what, for me, is a genuine objective in my life: contributing to the European project.
Under your leadership, your team contributes to the work of the Basel Committee on Banking Supervision, ensuring responsibility for the policy implementation of the Basel framework in the European Union. What is your role in contributing to the management of the economy in Europe and what are your key measures of success?
I am in charge of banking regulation and supervision in Europe and we pursue a double objective. The first one is financial stability which you need for the economy’s price. The second is to allow banks to play their societal role, that is which is to contribute to financing the economy, bringing cash and liquidity to industry, Small to Medium Enterprises (SMEs) but also to consumers - to all of us.
When we want to purchase our residence, we need to have a mortgage and for that, we need to be able to count on the support of a bank. We need to ensure the bank is reliable because we give them our deposits. So, we pursue financial stability, as well as growth and competitiveness.
My role is to contribute to shaping the regulatory framework in which banks, credit institutions and investment firms, are active in the European Union. We do this by following very balanced rules that ensure appropriate protection. In 2008, there was a major financial crisis after which we implemented a regulatory framework at a worldwide level. Why did we need to have access to a worldwide level? Because markets are interconnected and consist of an internal dimension (the European Union) and an international dimension.
The global economic landscape is everchanging. How can the European Commission keep pace with the rapid transformation in economies, and manage the systemic risks this poses?
I don’t think that the Commission should “keep pace” but that it should be at the forefront. We should anticipate evolution and movements and create the basis and the context in which businesses can thrive and facilitate.
We should have a very quick response and create conditions that allow others to make the most of the market and of the opening of the market. With this opening and a wider playing field for our companies, in every possible sector, there is risk because everything is inter-connected. When something happens in China, it can have major repercussions in France and across Europe.
So we participate in the international corporation organisations; the Basel Committee on banking supervision, the Financial Stability Board, we work together with the European Banking Authority and the European Central Bank, as well as the Single Supervisory Mechanism, which has been put in place in the Eurozone. We have the opportunity, through these different areas of cooperation, to manage and monitor the evolution of risk to try to design the appropriate response, which is what we are doing now in the context of the coronavirus crisis.
We manage and monitor the evolution of risk to try to design the appropriate response, which is what we are doing now in the context of the coronavirus crisis.
Managing a team effectively requires vision, communication and a number of diverse skills. What is your leadership style and how has it evolved since the beginning of your career?
I have been a manager for about 10 years and the more I accumulate experience in this area, the more I am convinced about working on the basis of trust. I really believe it encourages my colleagues to give the best that they can. I remember the2012 Nobel Lecture by Aung San Suu Kyi on the value of kindness : “Of the sweets of adversity, and let me say that these are not numerous, I have found the sweetest, the most precious of all, is the lesson I learnt on the value of kindness. Every kindness I received, small or big, convinced me that there could never be enough of it in our world. To be kind is to respond with sensitivity and human warmth to the hopes and needs of others. Even the briefest touch of kindness can lighten a heavy heart. Kindness can change the lives of people ».
I try to find the right balance between being kind, demanding and supportive and leading them to excellence. I am extremely lucky because I have a first-class team, so it is an honour and a pleasure to lead them.
My management style is open and inclusive. I always associate with people, I organise brainstorming, I exchange opinions in an open matter but once a decision is taken, there is solidarity and we all stick to it and move forward. I also make sure that when there are successes, people are appropriately rewarded so that their contribution is acknowledged.
I want to empower people; I want to empower people in my team – in the moment and afterwards.
I have been a manager for about 10 years and the more I accumulate experience in this area, the more I am convinced about working on the basis of trust.
While the goal is the realisation of a workplace environment in which men and women equally lead, barriers remain to gender balance. Do you agree women in the banking sector face a “double-class ceiling”? What actions are being implemented to promote gender diversity in this sector?
I must say that I too often find myself the only woman in a meeting. Be it when I am talking about regulation among supervisors, policymakers and regulators or when I meet with industry. There are few women. Generally, when there are women, they will likely be the lobbyists or the coordinators, more rarely for a substantial exchange about the issues. This could mean there is an issue with the complexity of the rules, which makes it perhaps less attractive to women.
There is certainly a double-glass ceiling within banks. The European Banking Authority published a very interesting report about the very low proportion of women on the board of directors in banks. They are looking to implement strong encouragement measures because it is widely known that when you have a more balanced composition, you get better results. This is because women and men often have different ways of thinking, leading and managing and these competencies are very complimentary.
We are starting to see some changes by some groups and companies who are trying to diversify their boards and management teams - all this is very much welcome.
As women, we also need to go the extra step, jump in the hot water, and not to be impressed by the fact that we are facing all these men. Recently, I chaired a meeting with about 20 people present. I was the only woman in the room. When the meeting ended, a man from industry approached me, almost apologetically, highlighting the low number of women and hoping that it was fine for me. I said, “It’s absolutely fine for me – the problem seems to be more on your side”.
I have no problem being surrounded by men but at some stage, it is getting a little embarrassing – so up to the gentlemen to take action!
“I have no problem being surrounded by men but at some stage, however it is sometimes getting a little embarrassing – so take action!”
Studies show that a key component to a company’s success lies in the recognition and promotion of women in leadership roles. How can women leaders be recognized in the workplace, particularly in the banking sector?
The governance of the banks, in the banking sector, is really where a lot of effort should be focused. We should take a look into other areas, too, such as investment banking and trading, where the proportion of women is still limited. This could be because these types of positions involve very extensive hours and a lot of stress. I fully understand that when women have other priorities, they may not want to take on all that. Perhaps, it is up to the bank and managers to think of ways that will attract women to take up these positions. It should be an effort, an investment and an adaptation for the short-term in the direction of long-term benefits.
Proust Questionnaire: What do you consider your greatest achievement?
My wonderful boys, Sidney and Hugo. I am the proud mother of twin boys, aged 17. They are the most wonderful boys on earth and if I have one achievement in this life - it is them!
“A leader who communicates well is able to manage her company well.” Active in cybersecurity and innovative multimedia communication projects, Cinzia Boschiero is CEO of ECPARTNERS and specialised in European Research programs. Read more about Cinzia’s insights on AI, scientific data, the future of work, and female leadership in this interview!
Considering the innovative EU research programs, what are the challenges for women in leadership?
Communication and artificial and emotional intelligence are the new frontiers of technology. Unfortunately, while many women participate to EU calls and to Horizon Research programs, there are still less women than men as chief coordinators of research projects.
Artificial intelligence (AI) deconstructs and reconstructs the logic of thought (reverse engineering) and accumulates knowledge (machine learning) by learning from our behaviours. The new technological machines contain an enormous amount of information including, for example, billions of words, images, and videos. However, if the data being collected is biased or contains cultural prejudices, the machines and their results will also reproduce these imperfections.
If the data being collected is biased or contains cultural prejudices, the machines and their results will also reproduce these imperfections.
The challenge for women at work and in innovation is to be present in this technological and scientific revolution, to monitor the AI applications and developments, and to be part of this new ‘connective artificial emotional intelligence’ that is changing jobs; but it is also to fight against old stereotypes and to avoid the improper use of high technology.
You work in the USA, Japan, and Europe in the private and public sectors. In addition, even if there is a family company, you opened your own company ECPARTNERS. Why and how do you manage family life and work?
Everyone can cope with difficulties and challenges in life with courage and enthusiasm. I also decided to open my own company ECPARTNERS in 1987 to be more independent as a working woman: to develop my passions and interests, but also to be close to my children, as I have two sons now 23 and 19 years old.
Everyone can cope with difficulties and challenges in life with courage and enthusiasm.
Managing my own company has allowed me to organise my time freely. I would have liked to be more helpful in the family firm, Simplex Rapid srl founded in 1948 by my grandfather. Simplex Rapid srl produces spring making machines and is well known abroad for the quality of its products. But since founding my own company ECPARTNERS, I work on multimedia communication projects and dissemination projects for research Horizon 2020, in addition to press office activities for firms, research centres, scientific associations, and foundations of high level technological and scientific areas. My goal is to remain curious, determined, humble, to accept daily struggles, and to be competitive in national and international markets.
My goal is to remain curious, determined, humble, to accept daily struggles, and to be competitive in national and international markets.
You are presently a member of the national board of UGIS, the national association of scientific journalists, member of EUSJA, European association of scientific journalists, and press office of the National Neurological Institute “Carlo Besta” best known internationally. How will AI and scientific data change the future of work for women and for communication at work?
Only leaders who communicate well are able to manage their company well. The problem is “either you control language, or it controls you”. The power of communication is extraordinary. Therefore the scientific data and the EU research projects we are doing with the DG Research and DG Connect of the European Commission concerning Artificial Intelligence and the use of Internet and social media in communication show that there can be several new jobs and responsibilities at work for women in the next years.
As women, we must take interest in scientific and technological matters. AI, internet, and social media are changing our ‘connective intelligence’ in a fast and deep process. This is something that must be studied and monitored, in particular for the young ‘digital’ generations. Life-long learning is important in every step of our life and we should learn a better use of the new “adaptive” AI technologies.
You are currently a Board Member at WIL Europe and a member of the women entrepreneurs national Foundation Bellisario, you are also a member of BEWIN, EWMD, WOMENTECH and AIJPF International associations recognized also by UNESCO. How important is it to be part of associations that are keen on gender matters?
I am part of several associations because I believe in the power of networking. WIL Europe is an excellence among them! The network is comprised of a high-level, selected group of women and WIL Europe has developed the Women Talent Pool program to support emerging talents in their careers. I became a member of WIL Europe because of my experience working on EU matters and programs, plus I am very keen on the European Union’s activities for cooperation and research development.
Each of us, as woman, can do more. We must never “let our guard down”. Gender policies need to be monitored day by day. Defending the identity and role of women is therefore increasingly fundamental with the arrival of new technologies that are globally deconstructing roles.
If there is one thing you would say to your younger self, what would it be?
I would tell my younger self: "frangar" not "flectar" (Latin for “I will break, but I will not bend”). Even though sometimes difficulties may bend us, we must not break, but instead we must go on. Everything goes by, “everything flows” as the ancient Greek Heraclitus of Ephesus once said (“πάντα ῥεῖ, - panta rein”). We must learn from each experience in our lives.
I would also tell my younger self a quote by Cornelius Nepos, “often we do not fall for the value of our enemies but for the perfidy of our friends.” So be aware every day, look around you, listen carefully, reflect every minute, and go on.
“Do not be afraid to ask questions” is the first advice given by our Member Debora Marrocchino on how to adapt to different working cultures. Based on her experience as Marketing Consultant, read this interview for insider advice on developing a signature brand and having a reputable work ethic!
You have a career background with over 15 years of experience in marketing, global brand development, licensing, and special events. What sparked your career path in marketing and what are some of the goals you have set for yourself?
I started out my career in New York in Media, working in international brand management within the magazine industry, which was a perfect combination for someone like me who seeks creative professional business environments.
After working for several years in magazines, I was hungry for online and digital experience, as well as, TV and was certain I wanted to continue on the international track. These were essential for me in order to obtain a more well-rounded professional background in marketing.
Could you tell us about some of the developments you have witnessed in corporate marketing, branding, and messaging?
Intense competition and constant technological development, coupled with exponential innovation, has changed the concept of branding as we know it. Today, it reaches far beyond just visual differentiation or unique positioning. Marketing encompasses a whole new set of elements – social consciousness, authentic customer relationships and community-centered communication.
I think what is most important today, is delivering a very personalized brand experience. If customers can relate to your brand in a more personalized way, they are more likely to trust it. Therefore, it is critical to build authentic relationships with customers rather than just trying to sell to them.
To me, storytelling is one of the important components of brand success in order to achieve a more personalized brand experience.
Marketing encompasses a whole new set of elements – social consciousness, authentic customer relationships and
You have worked in Madrid for five years as Marketing Director of Men’s Health Magazine. How do you develop a signature brand like Men’s Health Magazine?
Luckily Men’s Health Magazine has a a very strong brand identity and brand philosophy to begin with, so it was a question of ensuring that we were adapting and “translating” that philosophy to all the local markets where we published Men’s Health. I relied heavily on strong content, as content provides meaning for both readers and advertisers alike. A well-developed signature brand identity should connect with the lives and motivations of customers, as well as those who are likely to become customers.
A well-developed signature brand identity should connect with the lives and motivations of customers, as well as those who are likely to become customers.
Furthermore, you have experience working for global software companies in both the USA and in Europe. How did you adapt to the different working cultures?
In my experience working in both the US and European Markets over many years, I learned a lot about how to best manage working in different cultures, especially when it comes to very different work styles and ethics. The three most valuable “lessons learned” for me are:
You have a reputation as a dynamic, resourceful, and results-driven leader. How do you promote this work style on a daily basis?
Goal setting with clear action items and deliverables in an incredibly powerful tool for achieving results. By setting clearly defined, written goals, our ability to take the proper actions to create the results are vastly improved.
When I am working with my clients, I try to have them focus on their specific short-term goals on a daily basis. Both for my own personal work ethic and for my clients, I encourage daily “baby step” activities that lead to achieving their bigger milestone objectives.
You have joined WIL Europe as a member this year. What advantages do you see to being a Member in a women’s network?
I believe a major advantage to becoming a Member or participating in a women’s network is for the inspiration it provides.
Hearing the amazing stories of challenges overcome and lessons learned from other successful female leaders, executives, entrepreneurs is a huge motivator. These examples can really help especially the younger generation of women leaders to set goals and take their businesses to the next level.
executives, entrepreneurs is a huge motivator.
Lastly, we like to conclude our interview with a question from the Proust questionnaire: What is the quality you most like in female leaders?
Based on my experience working with and for successful women leaders, women typically possess a strong willingness for flexibility in the workplace and willingness to question the status quo.
Strong female leaders frequently feel the need to challenge “the way business has always been done.” They do not always necessarily accept a traditional approach to strategy and can be more willing to push back against convention when they feel strongly about finding a more effective solution.
What are the career advantages of curiosity? What characteristics do employers look for when recruiting talent? How can you make good career choices? Read the answers to these questions and more in this month’s interview with Stella Mantechou, Associate Director of Executive Development at INSEAD, the business school for the world. Let us inspire you to develop your career path!
You are currently the Associate Director of the Career Development for executive students at INSEAD. Can you tell us more about your position and how you support them in their career development?
INSEAD provides career development services to executive degree program students who are looking for their next career move. These students usually have over 14 years of experience, speak a variety of languages, have acquired international exposure, and are ready for either an internal acceleration, an external career switch, or the creation of their own enterprise.
At the Career Development for Working Professionals, we partner with executive students along their career journey and teach them lifelong skills that will serve them beyond their program. I am honoured to lead a global team of career experts who support not only executive degree programs but also alumni of all programs from INSEAD. My team spans across all main locations of our business school, France, Singapore, and Abu Dhabi, and consists of 20 coaches and 3 in-house staff.
We empower executives to take full ownership of designing their career. Our role as their co-pilot, is to move them from reflecting on their options, to developing their individualized plan and executing their career vision. Together we help executives and alumni put their dreams into action. We do this through personalized career coaching and a variety of events, complemented by our virtual programs that focus on skill development and on-demand digital content.
Because we have such diversity at INSEAD, from career switchers to aspiring entrepreneurs and internal accelerators we do not believe that “one approach fits all” and although we offer a great career program, we highly encourage our participants to customize an action plan with their coach.
Having over 14 years of global experience in the career development field within the higher education sector, what are the biggest changes you have seen in career management in relation to meeting the modern demands of our increasingly globalized job market?
Today’s fast-paced and dynamic business environment extends across national boundaries and demands a new kind of executive.
At INSEAD our executive students are well trained to meet these demands. We empower them to think of leadership in a global way, and that also affects how they view their careers. What they think of, as a clear career goal at the beginning of their program, may soon go beyond its initial scope. Once they graduate, they bring this global mindset and skillset to doing business as a force for good.
Another change that is observable, from the talent’s perspective, is that we see more people seeking meaning in their work. The millennial generation is leading this movement towards looking to develop a career path that aligns with their personal objectives for fulfilling work. This is one of the reasons that we see a higher number of moves between companies, while in the past, talent would stay in one position or company for longer. According to recent studies, the average person will change careers 5-7 times during their working life. With an ever-increasing number of different career choices on offer, approximately 30% of the total workforce will now change jobs every 12 months. This movement of talent is no longer being seen negatively as job-hopping, and links with one’s longingness for personal growth and better alignment with their career objectives; and that is also why we see more companies investing in employee engagement and retention programs.
We have also started seeing more career switchers. Talent that has been in one career for almost a decade is looking for a change or a new challenge in their next career “sprint”. To achieve these “switches”, more people are currently investing in their upskilling through education. For example, at INSEAD we see talent that wishes to leverage their MBA degree to achieve a radical career change, sometimes while simultaneously changing countries.
Finally, as we start to live longer lives, many senior professionals choose to continue their careers and retire later. Over 40% of professionals over 55 continue to work nowadays, compared to 29% in 1993.
There is also a growing amount of people who decide to start "Second Act" careers in their retirement, instead of leaving of the labour market. There are many cases of successful entrepreneurs not only within the millennial generation, but also within what we call “second act careers”, at talent closer to retirement who reinvent themselves at a later life stage. An AARP survey reports that 79% of Baby Boomers plan to work into their retirement years, at least in some capacity!
How does INSEAD help prepare its students for career management? And could you give any advice on how to make the right career choices?
A successful career is not a destination, it is a journey. It changes as you change, and as your life priorities change. In addition to that, defining success is also a very objective matter. What success means to me, may not mean the exact thing to you. For these reasons, we prepare our students to take full ownership of their career management and customize their personal development plan with a career coach. Questions such as, “what do you want to achieve in the short run”, and “how this links to your long-term objectives”, are very common in career coaching. Personal values must be considered when making what seems to be the right career choice to you: “what is important at that stage in your life”, and “where do you see yourself in the next five years?”; our role as coaches is to help talent find the way and skills so they can get there.
I encourage people to break long-term plans into smaller milestones. Sometimes, the right career choices are not always related to your education or acquired degrees but to your willingness to take a leap and listen to your true calling. Sometimes right career choices take certain sacrifices or time and persistence to materialize.
Sometimes, the right career choices
are not always related to your education
or acquired degrees but to your willingness
to take a leap and listen to your true calling.
Prior to joining INSEAD you held leadership roles in international education institutions while living in Europe, the Middle East, Asia and the USA. Have you observed that the needs of talent in these countries differed in any way, and if so how?
It is interesting to observe that regardless of where people come from, their needs are very similar. Everyone wants to find fulfilling jobs and purpose in their work, personal growth and life-work balance. Yet culture plays an important role in the way career decisions are made. Certain cultures are more open to experimentation and exploration of non-traditional career choices. We are also different in how we define success. Certain cultures define success by high financial returns while in other cultures, financial success is not as important in their value system.
Each individual's “ikigai” is personal to them and specific to their lives, values and beliefs. Ikigai is a Japanese concept that means "a reason for being." It reflects the inner self and expresses the source of value in one's life or the things that make one's life worthwhile. Everyone is looking for a career that will allow them to feel ikigai, regardless of what part of the world they come from!
You initiated and curated a regional “think tank” in 2012 (Middle East Career Development Conference) that ran for five consecutive years. What did it entail and what motivated you to set this up?
This was one of the most amazing experiences of my life! At that time, in the Middle East it was difficult to find a forum where career coaches and talent developers could get together to share knowledge. Most of us had to dedicate time and budgets to travel to the US or Europe to find a knowledge exchange forum. And most of those conference would not bring the expertise and focus needed to tackle the talent needs of the Middle East region. This is why I decided to make the leap and bring people together from the region and for the region, to exchange ideas and focus on what was new in career development, at the time.
As it was an extra-curricular project and without a big budget to execute on this dream, I had to be resourceful and bring the right people together to create value, while keeping the event free and open to all. With a lot of passion for sharing knowledge and the right connections, I curated an event in Dubai that attracted over 300 professionals from all the corners of the MENA region, who learned from each other and exchanged knowledge! The event continued for five consecutive years, with other institutions hosting it every year and last year it was held at the NYU in Abu Dhabi.
You are Greek by origin and have chosen to live in Paris. Why have you chosen to make the French capital your current home?
The capital chose me! It was not planned... I was in San Francisco when INSEAD offered me the opportunity to either be based in Singapore or France. I had been to Paris before and I loved the city: it is gorgeous architecturally and there is always something to do! I chose France because of the variety, multicultural environment, and my personal objective of being close to home. Living in a different country requires a certain level of adjustment and sometimes it takes a little bit longer to feel at home – particularly so when you do not speak French! But after almost 3 years in Paris, it finally feels like home.
Lastly, we like to conclude with a question from the Proust questionnaire: What is your most marked characteristic and why do you think it has helped you in your career?
Always having an open mind and being curious to what is out there and what the future can bring, is one of my most marked characteristics of my personality. Curiosity led me to new opportunities, new skills, new countries, and new careers. Curiosity helped me explore my mental toughness and resilience to change. Curiosity brought me to places, I would had never thought of living in before! Also, the same spirit of being curious to learn has led me in asking questions such as “why is this important”, “what problem are we trying to solve?”; these helped me grow as a professional but also create impactful value in the businesses I worked for.
Exercising positive curiosity has expanded my knowledge,
improved the way I interact and understand people
from different cultures, challenged my limits,
and changed the way I make decisions.
Exercising positive curiosity has pushed me out of my comfort zone and helped me to grow as a person. It expanded my knowledge, improved the way I interact and understand people from different cultures, challenged my limits, and changed the way I make decisions. So, remain an explorer at heart, be curious, and you will always become better in life and professionally!
Find out more about Stella, here!
“If you keep going, you will be rewarded.” WIL Member, Inga Karten, Principal at Miller & Meier Consulting spoke to us about some of her career achievements such as having been the German spokesperson for Billion Euro project and having expanded her consulting firm internationally. Who is her favourite heroine? And what is her vision for the future of Europe?
You have an academic background in political science, German language, and literature as well as having studied media science in Cologne and Melbourne. Since 2008, you have been Principal at Miller & Meier Consulting. Could you tell us more about your career path and what led you to consulting?
I chose my university subjects based on my interests, knowing that a degree in economics or law might be more useful from a career perspective. My reasoning was that I would rather do what I like and what I am good at. After I graduated, I wanted to work in a political environment without becoming a politician. I had tried political journalism, my original career goal, but did not want to go that way and then I ended up in a political consultancy in Brussels. I moved to Miller & Meier in Berlin after a couple of years and never regretted that choice of a consulting career. In consulting I love the variety of issues and people you are dealing with. That can be challenging but is also very exciting.
You currently advise international corporations on transportation and infrastructure policies including the planning and approval of large-scale projects. What are the 21st century transport and mobility challenges?
The main challenge is of course to bring a globally growing demand for mobility in line with climate protection goals. From my point of view, we need to drastically reduce the amount of privately owned cars. Especially in urban areas where there are so many promising new offers like eScooters and ride-pooling. The challenge is now to bring these offers also to suburban and rural areas. New solutions are politically wanted, but there is still a lot of reluctance to remove long-standing privileges e.g. from taxi drivers and car owners. In a car country like Germany this is particularly challenging, but necessary in order to avoid just creating more traffic.
We need to drastically reduce
the amount of privately owned cars.
New solutions are politically wanted,
but there is still a lot of reluctance
to remove long-standing privileges
e.g. from taxi drivers and car owners.
During your time at Miller & Meier, you were also the German spokesperson for the billion Euro project of the Fehmarnbelt tunnel between Denmark and Germany, which was recently approved. What were the issues at stake?
The most interesting thing about this project is that it is a cross-border project. You might not think that there are huge cultural differences between Denmark and Germany, but the countries have very different procedures and traditions in planning, approving, and communicating large infrastructure projects. In Denmark for example there is a construction permit for the tunnel since April 2015, the German permit was issued in January 2019 and is now challenged in front of the Federal Administrative Court. This of course sparks questions and a need for explanations.
Between 2013 and 2017, you founded and headed the U.S. office of Miller & Meier Consulting in Washington D.C. What were some of the challenges and highlights of such an important international expansion?
I feel lucky that after working in Brussels and Berlin, I got the chance to work in the “lobbying capital of the world” for a couple of years. Politically these were exciting times. I was there during the last election and witnessed the transition from President Obama to President Trump. For a political scientist and political consultant that was fascinating. One of my personal highlights was the International Women’s March on the day after the inauguration of President Trump with several hundred thousand mainly, but not only women protesting on the National Mall in Washington.
From a business perspective, the biggest challenge was to come to a city where everything works based on personal relationships and networks as a foreigner without any network. That was difficult, but I learned a lot. Americans are – at least compared to Germans – so much better at networking and small talk.
What leadership skills were necessary for the successful conduct of this expansion? What is your vision of female leadership more specifically?
In this case in Washington, it was mainly persistence – not giving up even if matters move slower than you had hoped for. If you keep going, you will be rewarded.
I do not have a vision of female leadership. I also do not like to distinguish between male or female leadership skills – I would rather like to differentiate between good and bad leaders, regardless of gender. My vision would be to make female leaders as normal as part-time working or stay-at home Dads.
My vision would be to make female leaders
as normal as part-time working or stay-at home Dads.
Before joining Miller & Meier, you worked as a political consultant in Brussels. Based on your experience in Brussels all those years ago, what is your vision for the future of Europe?
When living in Europe you tend to focus on the differences and on what separates the different member states. Living outside of Europe, you get a different perspective and see more of what unites us as Europeans. I had this experience in Australia as well as in the United States, although both countries have close historic and cultural ties to Europe.
I wish we could all focus more on what unites us. Europe can only tackle global challenges like climate change, migration, trade conflicts etc. when we stand together.
What impressed me most when I was working in Brussels were all the passionate and idealistic Europeans I met there. All of them are my hope for the future of Europe.
I wish we could all focus more on what unites us.Europe can only tackle global challenges
like climate change, migration, trade conflicts etc.
when we stand together.
Lastly, we like to conclude from a question from Proust questionnaire: Who is your favourite heroine, fictional or real?
I do not really have a favourite heroine, but I do admire people who stand up for their beliefs and for others – even if this means facing personal disadvantages or even risking your life. Rosa Parks, who refused to clear her bus seat for white passengers in Montgomery, Alabama in 1955 is one example. There are numerous more recent ones of women fighting for their rights in countries like Saudi Arabia, Iran, Russia, and so many more. They all have my biggest respect.
Interviewed by Marwa El Diwiny
Cellist, mother, and Vice President for Public Affairs at L’Oréal, Cynthia Sanfilippo, spoke to us about leadership, work-life balance, her passion for music, and life advice for women! Read more about her experience at L’Oréal and gender equality below!
You have held Government relations positions for US blue chip corporations and have extensive experience in public affairs that has led you to now be in charge of enhancing L’Oréal’s network and Public Affairs capabilities throughout Europe. Could you tell us more about your current position and challenges at L’Oréal?
As the Vice President of Public Affairs Europe, I have two main responsibilities. First, I head L’Oréal’s representation to European Institutions and lead a small team in Brussels, which does public policy work at the European level. I build a network, do monitoring, and represent L’Oréal in trade associations or direct meetings with EU institutions on fields of interest to us.
Second, at the regional level, I oversee a network of directors and people involved with public affairs activities in every market across the European Union. I ensure that public affairs is strategized at the country level: having roadmaps in place, the right tools, setting the direction and vision for the European team, and assisting country managers with their interactions within the public policy world.
I am also a member of the Western European Zone Management Committee at L’Oréal, headed by the executive committee member in charge of the business in Western Europe. I can access the strategy of the organization and input developments in the public policy field into the business, making sure we are equipped for the topics of tomorrow. Because L’Oréal has the ambition to be a beauty tech leader, we have a strong focus on creating an ecosystem that can allow us to continue to grow and provide more personalised beauty to our consumers worldwide.
L’Oréal has the ambition to be
a beauty tech leader, providing more
personalised beauty to
our consumers worldwide.
L’Oréal has long embraced Corporate Social Responsibility (CSR), your US branch having even been recognised as the top performing global company on sustainability in 2017. What main initiatives has L’Oréal’s undertaken on CSR, in particular on the environmental aspect?
L’Oréal has a strong corporate social responsibility policy. In 2013, we launched a program called Sharing Beauty with All: a set of strong commitments with four different pillars.
The first pillar on ‘sustainable innovation’ includes measures such as improved environmental and social profile of our products.
The second pillar concerns ‘sustainable production’. To combat our footprint, our 42 plants worldwide will soon reach carbon neutrality. We have dramatically decreased our water consumption in absolute terms, and reduced waste from plants and distribution centres with zero waste to landfills. We also decoupled our environmental footprint from economic growth because produce more with much less resources.
The third pillar is ‘living sustainably’. We have developed an internal tool that looks at the environmental and social profile of our products to determine if they are good to go on the market.
The final pillar is ‘developing sustainably’, for which we set targets for the work we do with communities. For example, we want to enable more than 100000 people from underprivileged communities to access employment through our programs by 2020. Such programs include solidarity sourcing, vocational training in the beauty sector, and equal opportunities for people with disabilities.
L’Oréal also has a strong program for employees, called Share and Care. Our employees worldwide benefit from health coverage and financial protection in the event of an accident. L’Oréal fully pays every woman for 14 weeks or more while they are on maternity leave. In addition, we have the principle of one training per employee per year!
L’Oréal has also been recognised as one of the leading global companies committed to gender equality in the workplace. What is L’Oréal doing to increase female representation in decision making?
Diversity and inclusion are part of L’Oréal’s DNA. L’Oréal truly believes that gender parity in particular is a performance issue and a key driver for innovation. We are committed to promoting women worldwide every day through equal access to training and promotion. Women represent roughly 69 percent of the global staff within L’Oréal, 33 percent of the executive committee, and 48 percent of the management committee.
Women represent roughly 69 percent
of the global staff within L’Oréal.
Is L’Oréal also promoting gender equality in society, and how?
We are promoting gender equality through access to beauty from which a certain notion of well-being is derived. When you go to an interview or want to feel good in general, you put on a little bit of makeup to gain self-confidence and potentially perform well. We primarily work with underprivileged communities where we provide training so they can launch their own business, in addition to training for hairdressers. This September, we received a UN award for helping employ rural Chinese women! Moreover, the brands within L’Oréal have their own causes that vary from fighting illiteracy to fighting violence against women.
You report directly to the Executive leadership of L’Oréal and have held multiple leadership positions. What is your vision of female leadership and secrets to successful leadership?
One of the secrets of successful leadership is finding your own values and being true to yourself. Authenticity is a key value of L’Oréal! Leaders with strong ideas, express their ideas, sincerely. There is no individual success, success is always collective.
Another component of leadership is freedom. When I joined the group, my boss at that time said: “Do what you want, and if you're going too far, we will tell you”. We have an entrepreneurial spirit at the heart of our large organization: 80,000 employees work as if they are running their own company!
People have different views, which can lead to an enriched dialogue, especially from someone of a different background or age. The key is to not take criticism personally, but constructively.
One of the secrets of successful leadership is
finding your own values and
being true to yourself.
You have a passion for music, and you are a cellist by training. Where does this passion for music stem from?
My passion for music comes from my parents: my father was a musician, and my mother studied music. It was clear that my sister and I had to play music, starting with the piano from age 5. Music was fully integrated into our curriculum, we had 10 hours a week dedicated to music!
Music develops our sensitivity by opening ourselves up to other ideas, being able to see and experience things differently. Music is part of my life: I need it, I enjoy it, and therefore I make time for it. If not daily, then every two days or every weekend. If you prioritise something, then you always have time for it!
How have you kept up with the cello while managing an ambitious career?
I have a fantastic partner who also takes care of our children. In the beginning I felt guilty, but at the end of the day, it is quality over quantity time that my children need. I have moments to myself during which I play music or go to concerts.
Finding the right partner is essential and so is knowing yourself! I had to accept that not everything would be perfect, and to instead do my best according to what makes me feel good, because then it will be reflected in the family and work environment.
Lastly, we like to conclude our interview with a question from the Proust questionnaire: Which talent would you most like to have? Why?
I would like to know myself even better and to have greater confidence in myself. It is a big effort to trust yourself, because to do so you must analyse what you are good at, what you want, and how you can build upon your vulnerabilities. Also, being conscious of who you are as a woman is a strong card to play!
Find out more about Cynthia here!
Donatella Sciuto, Professor in Computer Engineering & Vice Rector of Politecnico di Milano, recently named one of the most influential women in Tech in Italy shares an insider’s account about the developments of STEM with regards to gender balance, how the future of Computer Science and automation will unravel, what it means to be member of varying boards and explains her significant scientific development which led her to be named Institute of Electrical and Electronics Engineers (IEEE) Fellow. For all science lovers and advocates of gender balance, this interview is must read!
You are Vice Rector of Politecnico di Milano and have recently be named one of the most influential women in Tech in Italy! What are the changes you have seen the field of STEM undergo in terms of gender balance?
Undoubtedly, I have seen an increase in the number of girls attending our engineering school with respect to the time I was a student, although in computer, mechanical and automation engineering the numbers remain disproportionally low, considering the potential job market. Where I work and teach, at Politecnico di Milano, only one student out of five is a girl when it comes to engineering programs. However, there is an increasing awareness on the lack of women and girls in STEM. As a result, companies are addressing this issue through the implementation of policies and practices, hereby also acting upon the substantial evidence which has indicated that diverse teams lead to greater innovation and more effective problem solving.
Diverse teams lead to greater innovation and more effective problem solving.
Increasing the number of women in science isn’t only harnessing the best talent to tackle the challenges we are presently facing, it also boosts the economic security of women, giving them a greater social and political voice and thereby establishing greater equality throughout society as a whole.
However, the problem which pertains is: how do we attract more women into STEM? One way of doing so is by showing them real life examples of how science and technology can have a direct effect on the world around us. Females are often drawn towards careers which have a positive impact on society. It is therefore important, especially so with young girls, to make them aware that technologies and science are inclusive and can positively change our lives! Just think about the central role that technology has gained in medicine, where applications and data can really make a difference when treating serious diseases, in particular using artificial intelligence techniques.
Still, most of the applications of Artificial Intelligence and the programs that use them are created by white males. To avoid the inclusion of implicit bias, it is important to have a more diverse workforce. We must all do our bit to ensure more females go into STEM.
What is Politecnico di Milano doing to attract, retain and support female students into STEM?
Unfortunately, the number of girls in engineering at Politecnico di Milano has only marginally increased in the last years. This is primarily due to the fact that there is a lack of encouragement by both families and schools, and because the number of female role models in STEM is low and not visible in society. This explains why many girls’ loose interest in science the older they get. We have recently published our first Gender Budget, a report on gender equality at Politecnico, and distributed it to the press and to companies. Numbers don’t lie, they have given us back a very clear picture of where we are today and where we should be instead.
At Politecnico di Milano, we aim to amend this “leaky pipeline” by offering different opportunities of learning about science and technology tailored to different ages. For 6-11-year old’s we organize lectures on the advances of science, showing why an airplane flies or how you can build a video game, for example. We regularly arrange open labs visits for families and children over the weekend. For those who attend middle school, we work with ValoreD, the association of companies which aims at boosting gender balance in the workplace. ValoreD has recently adopted a European program called “InspirinGirls”. Here, women from different professions go around to middle schools in Italy to share information about what their jobs entail. By doing so, they hope to inspire girls to pursue their passions and to understand that no work is restrained to one specific gender. Aside from this, Politecnico di Milano, in partnership with the European Commission and the universities in Milan, organizes the Researchers’ Night. The event takes place at the end of September and aims to engage a wide audience through exhibits and talks, so that people who aren’t well acquainted with science learn the value of STEM.
No work is restrained to one specific gender.
Other initiatives Politecnico di Milano has put in place to foster female engagement in STEM is a summer school in which lessons on coding and robotics are given to high achieving high school girls. In addition, we provide short courses on coding at different schools in Milan. We are trying to highlight to girls how the field of STEM has countless possibilities, in the hope that this heavily ingrained notion that science is a male orientated field can be overturned.
You have taught as a Professor in Computer Science and Engineering for 27 years. What is next for Computer Science in the coming decade?
The first significant prediction I see for Computer Science is the evolution of natural processing of languages. Verbal interaction with devices is already available but it is still limited, with texting and messaging slowly vanishing.
On a different scale, there is an increasing number of digital sensors and devices connected to the Internet and huge amount of data that are produced. To become useful information they need storage and advanced processing that must be performed often in real time and here there are numerous technological challenges to be addressed, such as cloud and edge computing, which means dividing the task of processing between the device and the remote servers (i.e. the cloud).
As intelligent things proliferate, we should expect a shift from stand-alone intelligent objects to swarms of collaborative intelligent things. In this model, multiple devices will work together, either independently or with human input.
Moreover, now more than ever before, ethics in science is an imperative: we reiterate this point to our students!
Ethics in science is imperative.
You were named Institute of Electrical and Electronics Engineers (IEEE) Fellow- an organization which develops standards for the computer and electronics industry- for your scientific contribution on “embedded systems design”. Could you specify what embedded systems design entails?
An embedded system is what we use in everyday intelligent devices. They require a combination of hardware and software which interact with one another in such a way, that they provide the expected functionality achieving the performance, security and power consumption required.
Having been Vice President of Finance of IEEE Council on Electronic Design Automation from 2008 to 2010, later President Elect and President from 2011 to 2013, in what sectors of society has automation had the greatest influence and how do you envision its future?
The electronic automation design constitutes all the tools and methodologies that are necessary for companies to design and produce hardware components and intelligent devices. Previously, many tasks required a manual process, now with the increasing number of transistors and elements that we can put together, resulting more complex systems, the demand for advanced tools has increased, and support in the design of more specific chips for advanced applications such as those based on artificial intelligence techniques, or fast 3D image processing or virtual reality.
You are a board member of the Bank of Italy, Human Technopole, Avio and Raiway. Can you give some examples what these memberships meant and why was it important for you to be on the board of these different organizations?
These are four very different organizations but all of them have enriched my competences and I think I am contributing to their governance with my technological and management competences.
Being a woman and a computer engineer with an understanding of cyber security enabled me to bring diversity to the board of the Bank of Italy. Avio and Raiway are two high-tech companies which are listed and therefore when renewing their board they had to satisfy a gender quota. As such, I was selected by headhunters on the basis of my technological competences.
My experience as a researcher in computer engineering and as a professor was considered useful. Comparatively, Human Technopole is a governmental project which aims at setting up a new research center focusing on Life Sciences, whose mission is to promote human health and well-being through an interdisciplinary approach to health and aging. I have been appointed by the Prime Minister to the Supervisory Board which is managing the startup phase, from the organizational, infrastructural and scientific point of view.
All four cases are extremely different, requiring me to study different fields and with a different perspective. Different styles of management have been required in these different positions. It has been enriching both academically and personally.
We always conclude our interview from a question from Proust’s questionnaire: With which historical figure do you most identify with?
I do not have a specific person I identify myself with, rather, I identify to two sentences by two different people. The first being the first woman mayor of Ottawa Charlotte Whitton who said: “whatever women do, they must do twice as well as men to be thought half as good, luckily this is not difficult”. The second one being from a chief of Justice in the USA, Charles Evans Hughes: “when we lose the right to be different, we lose the privilege to be free”. This remains one of the most important sentences I have heard.
Interviewed by Caroline Dougherty
We had the pleasure of interviewing Pinuccia Contino, the Secretary General of WIL and manager in the Directorate-General for Justice and Consumers at the European Commission. Having held several different roles at the Commission, Pinuccia discusses what she has learnt from these various positions and how factors like intellectual curiosity and multilingualism have shaped her career. She also offers insights into how the Commission is ensuring product safety for European consumers and the creation of a new middle management network across the Commission that she has played an active role in creating. Read the interview below to find out more!
You have been working for the European Commission for over 28 years. During this time you had the position of Civil Servant, Head of Unit “Programming, Evaluation, Communication” and your presently so, Head of Unit “Product Safety and Rapid Alert System”. What made you change positions and what did you learn from these various experiences?
Within the Commission, there is the possibility to move from one policy field to another with relative ease. This is much unlike national administrations, where shifting from one ministry to another often poses problems.
This mobility within the Commission corresponds to my interests as I find it of value to understand and work in a plethora of areas which are of importance to European citizens. Consequently, throughout various points in my career, I have switched policy fields and roles: from working within a cabinet to taking up managerial positions within these differing fields.
I find it of value to understand and work in a plethora of areas which are of importance to European Citizens
These experiences resonated with my aspiration of life-long learning as I had the ability to transmit what I learnt in one policy field onto the other, whilst simultaneously feeding my intellectual curiosity. These factors combined were the driving forces which led me to change professional career paths.
You speak several languages and directed the unit “Multilingualism and Translation Studies” for over three years in Brussels. How has being multilingual shaped your career and why do you feel it is essential to promote multilingualism?
After my initial traineeship, I started working as an interpreter temporary agent, later becoming a civil servant. This would not have been possible had I not fully mastered four EU languages.
To delve into some examples, when I worked as an administrator within my first field, we focused on creating greater cohesion throughout Europe in respect to Education policy. This was a pivotal moment for Europe as the level of higher education throughout the Union was being increased. Due to my language knowledge and aptitudes, the Commissioner responsible for Education entrusted me with the area of multilingualism policy. I thus had the honor of leading the first communication on multilingualism policy, which was adopted by the Commission in 2005. This policy was being defined for the first time in history, so it goes without saying, my passion for languages indisputably shaped my career in many exciting ways!
My passion for languages indisputably shaped my career in many exciting ways!
This experience enabled me to get an understanding of the different areas within the Commission which later led me to be appointed as the head of a new unit in the DG for translation, known as “Multilingualism and Translation Studies”. Overall, knowing a lot about languages has been one of the threads that have positively shaped my career.
Being Head of the Unit “Product Safety and Rapid Alert System”, could you share ways in which the Commission is ensuring that the products we buy on the European markets are safe?
As with many areas in the European Union, the duties of the different actors and the legal obligations which need to be met mean that product safety remains a complex and sensitive issue. If the manufacturers were to produce only safe goods, regulating and intervention would not be required; consumers could happily buy and use products as they please. Unfortunately, reality is not always as the law prescribes and therefore it is crucial to make sure that the right of, consumers to product safety be enforced.
To say it in plain words, the enforcement system for product safety is made up of national authorities who are appointed by the Member States to verify the safety of products put on the market, and of the Commission who assesses and keeps track of the measures taken by the Member States against dangerous products. Once we have been alerted about an unsafeproduct, it becomes outlawed throughout the Union: this is recorded on a large database.
I like to tell my colleagues in the Member States that when they take a measure against a dangerous product they are not only acting on behalf of their country, but as a true European authority.
When a Member state acts against a dangerous product, they are acting as a true European authority.
My role is to make sure that the system works and every actor fulfils their role. My position allows me to help the Member States by funding some of their product safety activities and grants me the possibility of offering guidance on what the best practices are which they can put in place. Additionally, I discuss the potential risk of new products and technologies that come onto the market. I also do it with my international counterparts, another fascinating part of my job. In my unit, we could be considered as a “catalyst and service provider” in the field of product safety, serving Member States and ultimately, European consumers.
At our previous event at the European Parliament, you spoke about the Internet of Things. What is the Internet of Things and how safe are the products in the Internet of Things?
The Internet of Things can mean several things, but let’s talk about individual products which are connected to the Internet through WiFi.
To ensure the safety of connected products, tailored actions have been put in place to assess whether the current legal framework is as far reaching as is required. Similarly, protecting the system as a whole against hackers is of equal importance. My department within the Commission is helping analyse the product safety legal framework to ensure that it covers connectivity, hackin g or bugs. We can propose new legislation to combat the potential dangers.
Additionally, we are discussing and sharing concerns about the Internet of Things with organisations such as the OECD and with the United States. From the many fruitful discussions that have taken place, a consensus has been drawn that greater pressure needs to be put on the manufactures who design the connected products, to ensure they do not distribute faulty and/or easily hackable products.
Currently, you have an active role in the creation of a new middle management network across the European Commission. Can you walk us through the initiatives of this network and how it came about?
This is first ever initiative of its kind in the Commission!
Middle managers, otherwise known as head of units at the Commission, have always been considered as the backbone of the institution. They link operational work, political vision and the setting of political strategies and priorities, so need to maintain a strong line of communication in all directions. I form part of the limited number of managers who, together with my colleagues in HR, invested a lot into setting up this middle management network, so that the Heads of Unit could share their main challenges and theways they overcame them. The network also serves as a hub in which we explore and develop new tools and resources, as well as identifying areas for collaboration. This initiative demonstrates that learning from peers holds greater weight than learning from books and videos.
Learning from peers holds greater weight than learning from books and videos.
This network was started at the beginning of last year through a thorough co-creation process. Every month, two or three heads of unit on a rotating basis propose topics for discussion. It is an interactive process and involves a great deal of peer-learning where participants share ideas and collectively tackle challenges.
The initiative has so far been a great success and I am optimistic that it can bring more impact, effectiveness and ultimately greater happiness into the institution.
You have served as the Secretary General for WIL since 2008. What does it mean to hold this position and how has being a part of WIL’s leadership team contributed to your professional development?
To hold this particular position has been thrilling for me as I have met, and continue to meet, extraordinary women, not only from my field, but also from the private sector. Getting to share, develop new ideas and learn from fantastic women who have launched their own businesses or who have very meaningful jobs has been very beneficial to me. How? Mostly so by sharing innovative ideas and formulating new visions on how women can better contribute to the development of the European society.
In reference to my professional development, this network has helped me broaden my horizons beyond the Commission. Specifically, through the Women Talent Pool Program where I am exposed to younger and often more forward-looking perspectives on things!
To conclude, we have the tradition of concluding the interview with a question from Proust’s questionnaire: If you had to recommend a book to our network what would it be?
The book I have chosen is quite surprising. It is not just a book, but a series of books named “A Song of Ice and Fire” by George RR. Martin, which have been adapted into the widely popular series known as “Game of Thrones”.
It is the best saga on power I have ever read! So don’t hesitate and dive into it, you will not regret it.
© European Network for Women in Leadership 2018